Marketing Updates 💽
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Top 5 Updates of the Week ⏱️

• Tiktok is testing a AI chatbot to improve user interactions with content. (TV)
• Pinterest introduced new platform change to improve their algorithm, the linked post is complex, I will be breaking it all down next week & share a post. (medium)
• Youtube is retiring Youtube Stories next month. (SMT)
• Google added 3 new AI features to Search for all users to access. (Blog)
• Twitter is asking researchers to pay $42k or delete data it gave them. (inews)
• Microsoft published new 41 page report on How to govern AI usage, promoting safe AI usages. (JS)

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Newsletter Update: Filter Your Interests!

I cover a variety of marketing updates in the newsletter and talking to readers. I have discovered.
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Most members like to pick their industry related Section like Youtube or Tiktok and read that. Then, move forward.
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​I’m making the process better:

Different industry news points will have a colored line or keyword attached to it. To help you find the news & resources useful for your work!
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​To do that in the next week’s edition, Click on your interests:
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​Social Media ​
​Agency & Brand News ​
​PPC & SEO ​
​Creator news ​
​Advertising Campaigns ​
​Marketing Data & Research ​

It is all about making your experience better. I’m trying to add more new features to newsletter to elevate the user experience.
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That is why I appreciate you reading this edition. And sharing when you want to!

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Google 🔍

• Google expands its Digital marketing coaching program for SMBs. (GBlog)
• Google announced new AI marketing tools for SMBs and marketers. (Blog)
• Google top story badge replaced with Trusted store badges. (SEL)
• Google search bug caused a huge drop in video traffic. (Video)
• Google sitename now support subdomains on mobile. (SEL)
• Google Bard gains images with more coming soon. (seroundtable)
• Google Marketing Live 2023 Event recap for you. (SRL)

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Tiktok 🎼

• TikTok sues Montana to prevent the app ban in the US State. (news)
• Adweek’s new research in how tiktok creators are not getting the same reach as before. (Week)
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Instagram 📸

• Instagram Search Ads API is now available via Instagram marketing API. (dev)
• Instagram will soon allow you to add music to your profile. (BKh)
• Instagram was down this week and caused people rushing to twitter. (TV)

Meta 🤖

• Meta sells Giphy to Shutterstock. (TV)
• Meta slashes business teams in final round of layoffs. (reuters)
• 1.2 Billion euro fine is now issued for Facebook as a result of EUPB binding decision. (Edpb)
• Meta introduces promotional ads for Ecommerce deals. (Adweek)
• Meta is about to limit how it uses Ad data in UK after UK antitrust forces them. (FB)
• Meta’s open-source speech AI recognises 4,000 global languages. (Blog)

Twitter 🐣

• Twitter bot situation is getting out of hands. (WBA)
• Twitter is likely to opt out of EU code against disinformation. (reuters)
• Twitter is working on a “video for you” section to promote video content. (Nima)
• Twitter announced a new API pricing to help startups use Twitter at a reasonable flat rate. (blog)
• Twitter Adds new Playback speed control features for Video. (SMT)

YouTube 📼

• Youtube shares their insights on Youtube algorithm for creators. (SL)
• Youtube launched Quiz posts on iOS and web. (IN)
• Youtube starts a weekly series on Intro to Live shopping. (Vid)
• Youtube community posts feature is now available to all channels. (Insider)

LinkedIn 👨🏻‍🎨

• LinkedIn Added 5 new Insights-backed features to Sales navigator. (LN)
• LinkedIn launched new security features: verified job posting & message alerts. (LI)

Snapchat 😶‍🌫️

• Snapchat reaches 200M Active users in India. (newsroom)
• Snapchat enhanced AR try-on tools as it continues to grow its AR capabilities. (Snap)

Reddit 🍊

• Reddit shared new insights about how new apps are discovered through daily App discussions. (redditinc)

Advertising 🪻

• Walmart working on providing Ad creative services to advertisers of all sizes. (MA)
• Lebron james joins Taco bell for “Taco Tuesday” trademark campaign. (SEL)
• Disney & booking.com making a huge spark with their new campaign. (BUK)

Sales 👨‍💼

• Amazon’s Generative AI sales playbook got leaked. (Source)

Microsoft & AI 🔋

• Bing integrates itself with ChatGPT. (SEL)
• Bing chat doubles chat character limit. (Read)

Pinterest 🧯
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• Many Platforms say they have Gen-Z using their app. But Pinterest shuffle is getting the real love. (Read)
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Marketing 🚏
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• Discord gets custom streaming deck hardware and a big plug-in upgrade. (Dis)
• Monday .com announces new integration with Microsoft teams. (eurogamer)
• Neeva search engine, acquired by Snowflake after going private last week. (SEJ)
• MrBeast’s feastables brand is now available in every 7/11 in US. (TC)
• Peloton working on their new identity of more than a bike company. (TV)

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Content Opportunities ⌨️

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• 29 May: Memorial Day / Whit Monday / World Paloma Day / National Paperclip Day / Pfingsten.
• 30 May : National Creativity Day / SF Tech week begins / Loomis Day / World Multiple Sclerosis Day / Share your favourite creativity boosting tip.
• 31 May : World No Tabacco Day / World Otter Day / National Smile Day / Web Designer Day / Plan an Online Hunt for your followers.
• 1 June : Dinosaur Day / World Reef Awareness Day / World Milk Day / National Olive day / International Tabletop Day / Share youd favourite dinosaur growing up.
• 2 June : National Fish & Chips Day / 🏴󠁧󠁢󠁥󠁮󠁧󠁿 / National Donut Day / Lou Gehrig Day / Post about your favourite food from UK & US.
• 3 June : World Cider Day / World Bicycle Day / National Cancer Survivors Day / Share your best conversation that took place over a cider drinks talk.
• 4 June : International Corgi Day / National Cheese Day / Hug your cat Day / Raise awareness about animal protection this weekend.

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SaaS finds of the Week

• ​Atlassian - A collaboration software for Big Teams.
• ​Copper - A B2B sales CRM with an effective pricing.
• ​Sprinklr - A leading Customer experience management platform adding new AI solutions.
• ​Salesmango - A zero-party data platform for sales.
• ​Meltwater- A leading Social media listening tool.

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Marketing Resources of the week 🫨

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1. ​Advertising : Why Advertising CPM is decreases by 33% YoY?
2. ​SEO: Aleyda Solis shares her insights on recent Google search changes.
3. ​Creatives: Why a Creative director with 34 years of experience is getting out of industry.
4. ​E-commerce: 5 Upcoming major trends in Retail and e-commerce.*
5. ​TikTok: How Airbnb used social listening to capture the ongoing creator controversy & get free brand awareness.
6. PR: The ultimate guide to Digital PR.

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Marketing Meme of the Week

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In Case You Missed it:

I wrote about how Tiktok Trends take place and what brands do to take advantage of an ongoing trend.
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The first version of the post can be read here: Creating a Tiktok Trend​

I’m working on adding visual examples, that’s why bookmark it for a future visual read.
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Wishing you the best for week ahead, This was Jaskaran.