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Your Marketing Feed

Here’s your new feed of marketing content with best wishes for Mothers Day from Fameswap.

Top 5 Updates of the Week 📣
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• Google changed 90% of SEO & marketing with new announcements at their latest event. (IO)
• Pinterest simplified content creation process with new features, Ideas Pins have links 🥳 (Blog)
• Meta announced Reels creators will be paid well with launch of new monetisation program. (Blog)
• Youtube is experimenting to ban Ad blockers use with new feature. (news)
• ChatGPT plugins and web browsing beta rolls out for Plus Users. (SEJ)
• Elon musk names NBC prev. Advertising chief Linda Yaccarino as new CEO of Twitter. (DW)

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What People at Fameswap think​
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Happy Mothers Day - Daniel, Fameswap 🤗

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Google 🔍

• Google Bard drops waitlist & gains search feature. Now Bard is accessible to everyone. (seroundtable)
• Google “perspectives” integrate Reddit, Youtube & Tiktok into search results. . (Blog)
• Google to update helpful content system algorithm in upcoming months. (SEL)
• Google’s new “About this Image” snippet feature to help users identify images better. (Blog)
• Google expands media buying with real-time bidding integrations. (SEL)
• Google says Your Quality content for users, might be low-value for the web. (harsh)

Tiktok 🎼

• TikTok launched #newmusic, a new global music discovery hub. (newsroom)
• Tiktok’s new partnership with Smartly to improve video shopping Ad creation. (TikTok)
• Everything you need to know about Tiktok’s upcoming event for businesses and marketers. (TW)

Instagram 🥶

• MrBeast took Instagram by storm with his birthday giveaway post. Gains more than 7 million followers in few days. (ES)
• Instagram is working on a new feature to ability to show others that “you’re interested in collabs”. (IGBiz)
• Instagram is also working on ability to create posts for only close friends. (TC)

Meta 🌸

• Meta announced new AI powered tools to make the Ad processes faster and easy. (SEJ)
• Meta content review partner Sama told by court to pay moderators. (FB)
• Insights: Meta shares the process of how AI helping the Ad platform to do better job. (TB)
• Meta’s new AI image studying model is going to do wonders when integrated within IG & FB. (Meta)
• WhatsApp and stripe partner to help Singapore businesses accept payments in the chats. (Blog)
• Meta launched new report on impact of metaverse & its economic potential. (source)
• Meta shares their take on Canada’s online news act. (FB)
• US Bank & Meta’s new partnership to provide financial support to API-owned businesses. (Read)

Twitter 🐣

• Twitter launches Encrypted messages, but available to verified users only. (TW)
• Twitter plans to remove and archive inactive accounts. (BBC)
• Twitter announced DM replies & added new emojis for messaging. (blog)
• Twitter expands voice messages access to more users & regions. (Devs)
• Elon musk takes role as CTO to look after development elements of. (twitter)
• Tucker Carlson is planning to launch a new Twitter version of his show on the platform. (TV)

YouTube 🎛️

• Audio-only podcasts on youtube are struggling. (Blog)
• Youtube adds new features for creators to use Youtube music for content. (View)
• Youtube adds new pinning feature & expiring posts on android. (Watch)
• Youtube’s product manager answers new questions about Youtube music. (INV)

LinkedIn 👨🏻‍🎨

• LinkedIn lays off 700 employees and shuts down operations in China. (LN)
• LinkedIn makes new changes to connections feature with new policy for restricted accounts. (LI)

Snapchat 😶‍🌫️

• Snapchat launches new AR filters to celebrate 10 years of Daft Punk’s iconic album. (TV)
• Snapchat Influencer launched an AI cloned ‘Virtual girlfriend’ and plans to charge for curing loneliness. (nbc)

Reddit 🪻

• Reddit introducing NSFW desktop image, ahead of Imgur’s ban situation. (redditinc)
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Advertising 🔬

• Amazon plans to generate photos and Videos for advertisers using AI. (MB)
• Amazon pursues in-game shopping with amazon anywhere. (BI)
• Uber launches Global Media agency review for $600M account. (adweek)
• Disney Advertising sets up DEI-centric branded content partners . (AW)

Microsoft 👨‍💼

• Bing chat gains image answers with knowledge cards and optimised answers. (SEL)
• Microsoft launches Ads API for Chats, to help advertisers optimise for Bing Chat. (MS)

Marketing 🧯

• Twitch’s new clips editor focuses on content distribution by making streamers repost the clips to Youtube. (TB)
• BMW’s marketing strategy is going back to Movie-focused marketing. (Adweek)
• Wix launched Wix Headless focused on helping devs and businesses. (SEJ)
• Shopify sells 6 river systems to new owners. (TC)
• Oatly’s new genius marketing campaign is taking over the internet with organic reshares of the billboard. (TV)
• Online prices continue to drop suggested by latest data from Adobe. (Link)
• Woocommerce 7.7.0 brings multichannel marketing out of Beta. (WP)

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Content Opportunities

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• 15 May: International Day of Families / National Chocolate Chip Day / Share your favorite chocolate cookie place in X city.
• 16 May : Cannes Film Festival / National Barbecue Day / Drawing Day / National Waiters Day / Share your favorite barbecue place or hot take on film festival.
• 17 May : World Stationery Day / World Hypertension Day / World Baking Day / World Telecommunications Day / Ask your followers to do a baking show off.
• 18 May : HIV vaccine awareness Day / Vatertag (Germany) / International museum Day / Global accessiblity awareness day / Showcase importance of Alt text.
• 19 May : International Nurses Day / International Day of Plant Health / International Virtual assistants Day / share your favorite NASCAR moment.
• 20 May : World Whisky Day / International Hummus Day / World Bee Day / World Fiddle Day / International Clinical Trials Day.
• 21 May: International Tea Day / World Meditation Day / National Talk like a Yoda Day / Share your best tea options you like.

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SaaS of the week

• ​Quizgecko - Create Brand Quizzes to understand your buyers.
• ​Fameswap - Most Trusted marketplace to buy social media presence.*
• ​Drip - One of the most trusted email marketing tool for E-commerce.
• ​smartly - Get better data and insights about your paid media campaigns.
• ​CloudConvert- A free platform to convert your files into different formats.

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Marketing Resources of the week 🌟

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1. ​Advertising : How gender diversity plays in Advertising better to people.
2. ​Tiktok: A new report on growing Tiktok Sport Trends within the app.
3. ​Social Media : Sprout social published their yearly report about best times to post on social.
4. ​Harvard: Why Marketers are going back to Traditional Marketing.
5. ​Strategy: What are new strategy trends for AI, Tiktok and others?

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AI & Original Content: Do you need original content in 2023?
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Content needs to be creative, not original

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Originality comes from taking risks and doing things most are afraid to talk about!

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Creativity is sparked from the originality of someone who took the risk to create or talk about X.

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In practice, I recently saw IKEA’s new marketing campaign with great storytelling.

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Now every marketer is talking about it. And they are breaking down how this type of silent storytelling is used to connect with the audience.

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The one who Pointed the campaign out is less beneficial from all the trends. Then, one or many break it down showcasing their creative skills.

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Original content or Originality is hard to scale. Creativity isn’t. When we compare both of them.

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Another clear example is my post “Social is dead; only media left”. The statement I made in the post sparked the creativity of other publications to write about it and talk to these social media brands.

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But the reader never reached the origins of that statement. Because originality creates little sparks many times went unnoticed.

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The Aim to scale your content on the internet is to create more creative content and find origins that help you build those creative posts & campaigns.

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Another practical Idea comes from Google’s John Mueller. His statement was a little harsh and unethical to say because his words affect Google’s image.

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He said, “High-quality content does not mean, it will do well on the web.”

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Now you have to be creative in a way to adapt to the web, social media & People. Honestly, a very hard thing to do.

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But again we are not seeking originality. We are seeking creativity. After you get the idea of talking about an original idea in a creative way.

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Like Copywriters did to talk about IKEA’s new campaign.

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Seek the creativity to find the ideas, concepts, and frameworks on the web you like and also are adapted to perform well on these search engines & other platforms.

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Don’t fall for the originality, the Probability of that content scaling is low. But when that does, it is always good.

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I like to do that because I love taking risks to do better marketing for my clients. But when you want to play safe, seek creativity to create content that is personalized for an Ideal audience creatively.

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Only accessible to you and nobody else. Made for the people that need your business.
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- Jaskaran Saini