Marketing Updates 🎛️

This week we have major Ad changes & one-time offer for content toolkit.

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Top 5 Updates of the Week 🧃

• Data shows Social Media Referrals are down for everyone, not just Vice & Buzzfeed. (SW)
• Youtube is getting a new Promised reach Ad Format this year. (Blog)
• Meta added new updates to Facebook Reels and added personalisation. (Blog)
• Twitter is working on a media section to preview previous media uploads from users. (news)
• Microsoft to offer a privacy focused ChatGPT version for Businesses. (TI $)

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Upvoted Content of the week* by BoolTool​

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Google 🔍

• New signs of an early May algorithm update to Google Search. (seroundtable)
• Google Analytics 4 custom funnel reports are here. (Blog)
• Google’s May SEO Office Hours Video is out now on YT. (watch)
• Google says don’t use canonicals for Syndicated content. (Blog)
• Google expands media buying with real-time bidding integrations. (SEL)
• Google adds blue tick to Gmail for sender mail verification. (cnbc)
• Google no longer requires video description as part of structured data. (SER)

Tiktok 🎼

• TikTok updates its new Creator Fund 2.0, Creativity Program Beta. Makes it easier for creators to apply. (newsroom)
• Tiktok launches Pulse Premiere for Advertisers, allowing them to work with premium Publishers. (TikTok)
• TikTok announced Dates for Third Annual “Tiktok world event”. (TW)
• Tiktok launched new $1M fund for Hispanic heritage foundation and black girl ventures. (News)
• TikTok’s Head of trust and Safety is leaving. (TV)
• Tiktok spied on a journalist through her pet cat’s account. (Paid)

Instagram 🕹️

• Instagram CEO confirms Music feature coming to Carousels. (mosseri)
• Instagram Branded content ads are now Partnership Ads. (IGBiz)
• Meta is pitching AR to advertisers with new AR Reels Ads & Facebook Stories. (TC)
• Instagram continue to work on new Instagram story features like comments under your story. (DIW)
• Instagram working on creating your own sticker AI feature. (Alex)
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Meta 🥶 (Issues)

• Meta’s Adversarial Threat Report for first quarter is now available to read. (MB)
• New Updates to Meta Ads location targeting. (FB)
• A new scam of impersonating Meta Ads to scam advertisers is going on, be aware. (TB)
• Meta releases new statement against FTC’s complaints about Meta. After FTC called out Meta for profiting from Children’s Data. (Meta) & (FTC)
• WhatsApp added new Updates to Polls & sharing with Captions. (Blog)
• You will be able to post Horizon world photos to your instagram story. (source)

Twitter 🐣

• Twitter confirms Circle tweets temporarily were not private. (TC)
• Twitter’s Usage numbers & activity don’t add up, the new data shows distrust in Elon’s claims. (SMT)
• Twitter is randomly logging out users from their accounts. (blog)
• Twitter announces free API access for public service announcement services. (Devs)
• Twitter is working on a cost per follow metric for Ads. (twitter)
• Twitter expands rules for Cannabis Ads. (Adweek)

YouTube 📼

• Youtube’s New Ad features introduced at IAB Newsfront. (Blog)
• Youtube is testing a new User interface and so far users are not loving it. (View)
• Youtube launches new channel display options and other new features. (Watch)
• Youtube’s podcast deals with NPR, NY times and others are flopping. (Read)
• Youtube is changing its partner program policies for reapplication. (SEJ)

LinkedIn 📊

• LinkedIn grows to 930 million monthly users, sees huge growth in new users. (LN)
• LinkedIn Experiments with Generative AI Prompts for Posts. (SMT)
• LinkedIn’s new AI will write messages for you to hiring managers. (Cool)
• LinkedIn is working on new ability for company pages to send and receive messages. (tweet)

Snapchat 😶‍🌫️

• Snapchat is testing sponsored links in its My AI chatbot. (TV)
• Snapchat is bringing ads to its spotlight feature. (TB)

Reddit 🍊

• Reddit adds new social media sharing features like Instagram story sharing. (redditinc)
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Advertising 🧯

• Peacock talks about new Ad formats coming to their platform, attracting new CTV media buyers. (MB)
• Burger king removed “burger” from its name in UK ahead of coronation. (BI)
• Amazon brings greater precision & interactivity to Football streaming Ads. (MD)
• Visionworks new Ad is clever and creative. A must watch. (YT)

Microsoft 👨🏻‍🎨

• Microsoft Advertising announced new product updates & Roku collaboration. (MS)
• Microsoft opens Bing chat to all with new upgrades. (MS)

Marketing 📣

• Amazon launched TikTok-like platform for all users. (TB)
• Samsung Bans use of ChatGPT & AI tools after ChatGPT data leak. (Bloomberg)
• Discord plans to make everyone change their usernames. (BBC)
• Shopify reports $1.5B in revenue and lays off 20% of workforce. (RD)
• BeReal is making a feed of famous people. (TV)
• BeReal now rolling out Apple Music integration to share songs in the app. (9to5)
• Discord experiments with AI-powered chat summaries features. (Info)
• Wordpress explores AI integration. (Read)
• Mozilla acquires Fakespot, AI product review analyzer to integrate into their browser. (SEJ)

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Content Opportunities

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• 8 May: Iris Day / Golf Day / World Donkey day / World Ovarian Cancer Day / Share your favorite golf player.
• 9 May : National Teacher Day / National Sleepover Day / National Moscato Day / Pulitzer Prize / Share your sleepover story.
• 10 May : Mother Ocean Day / World Lupus Day / National Mental Health Awareness week starts / World Facilities Management Day / Ask your followers to check with their family and friends about mental health.
• 11 May : World Ego awareness Day / Hacksummit / National Technology Day / Share your marketing tech stack.
• 12 May : International Nurses Day / International Day of Plant Health / Shades Day / Share a IG story of watering your plants.
• 13 May : World Cocktail Day / International Hummus Day / Archery Day / World Fair Trade Day / National Train Day.
• 14 May: Mother’s Day / Share your best memories with your mother.

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15+ Social Media Trends & Insights From Jaskaran 🧃

From tracking all the social media marketing news & using various social media reports & interviews.
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I decided to write about social media trends and share my insights on how to keep up with latest social media changes.
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​You can read my insights here! ​
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I’m adding new insights and data every month to make sure these insights are validated. A new trend I tracked this week will be added affer more validation. That is why keep this bookmarked.

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SaaS Finds of the Week

• ​SurferSEO - Saw this SEO tool on reddit, did a check. Not Bad!
• ​BoolTool - Create better content with this toolkit, only one-time purchase.*
• ​cartloop - A tool to help you create SMS marketing campaigns.
• ​firflies - Using this tool to take notes in my online meetings.
• ​Gliacloud- A video marketing platform to create videos with AI data.

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Marketing Resources of the week 🔬

1. ​Creators: Goldman Sachs new research on growth of Creator economy.
2. ​Gen-Z: A report showcasing impact of Social Media and Tech on Gen-Z users mental health.
3. ​TikTok: A new resource from Tiktok to help you with new Paid Media Options.
4. ​SEO : Semrush’s new infographic on “State of Search 2023”.
5. ​Guides: A new guide for marketers on how to create a guide.
6. Reddit: The platform shared new paid marketing tips for small business week.

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3 Quick Insights From Jaskaran
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1. The key to running better referral campaigns is studyiny CLV & CRV. Paid Media campaigns that manage to retarget consumers with high CLV will build better CRV. And gain more referrals from their buyers.
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2. COPPA & FTC is working harder on making the usage of Children’s dats restricted on social media. Taking a message from this, Brands working with Family influencers or Creators for Kids. Work precisely with them, making sure your campaign falls under new COPPA guidelines.
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3. Most Brands last year failed to show sustainability of their business through campaigns & Content. Even though, Many Marketers predicted and said that promoting sustainability is one of our primary goals.
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For More : You can read My Insights Blog Or

Book a strategy call with me.

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Thanks for reading, Jaskaran (aka me) will see you next week.
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🧃 - The Social Juice is empty now for you. Next delivery is on mother’s day. Promise me you will read the next newsletter with your mom.