Marketing Updates 📊

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Top 5 Updates of the Week

• TikTok’s Parent Company launched a Pinterest + Instagram clone called “Lemon 8”. (zdnet)
• Microsoft’s New Bing to Introduce Ads within the Chat feature. (engadget)
• Twitter’s new API pricing structure is nightmare for many third-party Apps & enterprises. (Blog)
• From Wednesday, EU users will be able to opt out of Ad Tracking on FB & IG. (Info)
• Google launched new “Ad transparency center” to share data about Ads users are viewing. (GB)

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Highlighted Resource of the Week by Dash Hudson​

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Google 🔍

• Google March 2023 Update done rolling out. (News)
• Google Ad pushes Government documents & services policy to May 24. (Blog)
• Google launches perspectives, About this author & other ways to verify information. (SEL)
• Google Ads editor 2.3 is out with 12 new updates. (Post)
• Google tests blue badges for verified advertisers. (Blog)
• Google Search Console Bulk Data Import supports now multiple properties. (ser)

Tiktok 🎼

• Tiktok continues to share new data & insights to seek support of US audience & creators by showcasing Tiktok wins. (SMT)
• Tiktok adds new major updates to its Effect House Branded Effect for Brands. (new)
• Congressman Jeff Jackson shares insights on recent TikTok US hearing. (Watch)

Instagram 🥶

• Instagram now lets you save posts into collections shared with friends. (Verge)
• Paid: A student shared her insights from “Instagram University” official program for creators by meta. (BI)
• Instagram NFTs “Digital collectibles” will be taken down on April 11. (Tweet)
• Instagram seems to be working on a new app + feature to reply to user bios. (View)
• Instagram tests new birthday profile effect. (SMT)

Meta 👩‍💻

• Meta launches new inventory filter Tools for Ads on FB & IG reels. (read)
• Meta shares a new analysis on news publishers on Facebook. (what)
• Meta announces new Ad Types for Retail & E-commerce advertisers. (Read)
• WhatsApp is testing a Instagram-like text Editor. (DIW)
• Meta also expanded Access of “Share to reels API” to more developers. (FB)
• Meta could also face a Political Ads ban in EU. (Reuters)

Twitter 🐣

• Twitter’s Feed Recommendations Algorithm is now live on Github. (Find)
• Twitter’s Top 500 Advertisers might get free free verification & blue badges. (SEL)
• Elon takes back the update regarding only recommending “blue subscribers” content on “For You” page, says other users will be featured too. (TheG)
• Twitter source code leaker will be revealed after the platform wins in court. (BT)
• Elon musk is now the most followed person on twitter.
• Twitter working on a new way to tag all instances of an image with community notes. (SMT)

YouTube 📼

• Youtube now allows you to manage permissions on Studio Mobile & added new super thanks feature for Youtube Shorts. (Watch)
• Youtube Shorts will provide “Total reach” analytics showcasing how music & original audio of content is doing. (DIW)
• Cocomelon gets its kicks with puma partnership. (TB)

Snapchat 😶‍🌫️

• Sportradar Ad Technology set to integrate with Snapchat. (Fech)

Pinterest ⏰

• The platform is working on new ways to allow users to shop in Shuffle collages. Collages are created in another Pinterest app “Shuffle”. (TC)
• Pinterest shares new case-study of 54 Campaigns and promotes sustainability. (Read)
• Users are complaining about Pinterest search blocking specific words. (Web)

LinkedIn 👨‍💼

• LinkedIn announced new updates regarding feed & search + suggested posts. (Post)

Reddit 🍊

• Reddit is banning more people than ever to keep the platform safe. And to push transparency across reddit. (Engadget)

Microsoft 👨🏻‍🎨

• Microsoft launches third party government services advertising pilot program. (SEJ)
• Microsoft Bing chat may share Ad revenue with publishers. (round)
• Microsoft fixes data loss within Bing Webmasters Tool API. (SEL)

Marketing 🚀

• Jalen Green partners with Liquid Death in a bloody Fun hoops game. (Adweek)
• Pepsi rebrands with new logo worth $1M+. (EU)
• A new ChatGPT clone called Doodly is making spark. (SEJ)
• Instacart announces new “Instacart marketing solutions”. (newswire)
• Heineken CMO explains thoughts behind $100M budget for new product line this year. (AdAge)
• MLB unveils new approach for replay tech & marketing. (APNews)
• Tommy Hilfiger introduces multi-metaverse hub for Metaverse fashion week. (retail )
• Heinz new marketing campaign to gather online engagement & eyeballs. (MD)

Insider Insights 🧠

• Instagram’s CEO confirmed it is better not to use watermarked content on Instagram. And says they are working on fixing reels sound issues in Italy.
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• Student of Instagram University shared the platform only have 3 algorithms feed, explore & reels. Just like I’ve shared in past no hashtags algorithm, it is only a user thing that helps to get engagement.

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Content Opportunities

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• 3 April: World Party Day/ World Aquatic Animal Day / NCAA Men’s Basketball Championship game / Share your party story with the audience.
• 4 April : International Carrot Day / World Rat Day / Microsoft’s Birthday / Share your thoughts on Tech (Microsoft vs Apple)
• 5 April : First Contact Day / Childhelp National Day of Hope / International Day of Conscience / Share a science fact with your audience that is relatable.
• 6 April : International Fun at Work Day / Tell a Lie Day / Army Day / National Burrito Day / Share your favourite fun moment at work.
• 7 April : Good Friday / World Health Day / National Beer Day / Walk to Work Day / International Beaver Day.
• 8 April : UFC 287 / National Zoo Lovers Day / 50th Death Anniversary of Picasso / Share your favourite Entertainment activity.
• 9 April: Easter Day / International ASMR Day / National Winston Churchill day / Share your easter related content & offers.

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SaaS finds of the week

• ​Whimsical - To help you brainstorm & create mind maps for your projects.
• ​SWOT Bot - Create a SWOT analysis of S&P500 Brands.
• ​Hemingway - A free online writing tool for marketers & copywriters.
• ​Grin - Most known Influencer Marketing Tool in term of awareness.
• ​Mailerlite- The cheapest email marketing tool.

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Marketing Resources of the Week

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1. ​Reddit: The platform published transparency report to showcase user behaviour & activity.
2. ​consumers : The spending within Mobile games from consumers was up 30% in Q1 2023.
3. ​Paid Social: What People think about Paying for Social Media Platform Services.
4. ​SEO : A new report about changes in importance of different SEO ranking factors.
5. ​Adobe : The platform shared new report on Digital Trends 2023.
6. ​SaaS : An Extensive Research on Best Design & Headline Examples from B2B SaaS Websites.

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What I know about new Twitter Algorithm

As I shared above Twitter’s algorithm was revealed this friday on github & with help of some posts & queries regarding the GitHub.
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I have discovered some basics of twitter algorithm & advantages.
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Yes, Twitter Algorithm seems to prioritise Blue subscribers & they get more organic reach.
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Reddit like Algorithm, Likes on Twitters boost your content the most (around 10x) more than Retweets. And comments impact your organic reach by a tiny fraction of growth.
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Outbound links within tweets harm your engagement. This shouldn’t come as surprise because all of the platforms have similar algorithms for outbound links. They don’t want people living platform.
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That’s why always use comments or edit your post few hours later on LinkedIn & Reddit to add links. First get the engagement!
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The algorithm also labels if tweet is from Elon Musk. And also tracks mention regarding other specific celebrities & events to track trends across various channels consistently.

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I hope this helps. I’m curious if revealing social algorithms can change how people do marketing on these platforms.
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PS - Only few more days and there might be a tool built to use algorithm source code & share reviews of your tweets.