Updates of the week 🔺

Google 🔎

• Google helpful content is fully rolled out after 15 days. (Read)
• Google launches new Ads setups & Ad group column options. ( Seroundtable)
• Google Will reject Ads if Advertisers have a bad landing page, A new policy to. (Read)
• Smart shopping Campaigns in merchant Center will automatically upgrade to Performance Max. (SEL)
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Tiktok 🎴

• TikTok adds additional regional trend insights. (SEL)
• Tiktok announced new programming and Creative Effects for Fashion Month. (Check)
• TikTok denies reports of being hacked. (TV)

Instagram 🤖 (Best)

• Instagram begins testing reposts, resharing posts to your feed. (TV)
• Instagram tests “Add Topics” feature for reels, another copy of Pinterest’s Idea Pins. (SMT)
• Instagram is cutting back on its Shopping features. (SEL)
• Instagram fined €405 in EU over children’s privacy issues. (TC)
• Instagram CEO speaks on Utilising your archives. (Mosseri)

Meta 🚈

• Meta is adding few changes to link tracking system on IG & FB. (Read)
• Meta Connect Event Scheduled for 11th October. (TV)
• WhatsApp privacy change being rolled out to users by Meta. (LH)
• Meta dissolves the team designed to protect society from Facebook and Meta platforms. (PP)

Twitter 🐧

• Twitter Adds WhatsApp and LinkedIn sharing options to facilitate broader tweet engagement. (SMT)
• Twitter Launches Birdwatch to make platform more secure and stop unchecked fact content going viral. (TV)
• Twitter launches their own workshop series to educate businesses about platform and it’s expensive. (Tweet)
• Twitter will now
• Let you schedule up to 10 Spaces Broadcasts at a time. (SMT)

LinkedIn 🏪

• LinkedIn Talent Connect 2022 event is happening on 25-27 October. (Event)
• LinkedIn adds new tools to alert members about job opportunities. (Adweek)

YouTube 🎥

• YouTube launches an ad-free video player for education. (TV)
• YouTube Music allows now you to share your songs to Instagram Stories. (9to5)
• YouTube experimenting with New features for Analytics Research Tab. (SEJ)

Reddit 🎃

• Reddit brings new UI/UX changes to the feed switching process. I was part of this test, home I don’t see any change in UX. (SMT)

Snapchat 😶‍🌫️

• Snapchat CEO shares plan to revive Snapchat from falling user base to growth state! (A must read)
• Snapchat parent company in highlights as they allowed democratic campaigns access to republicans data. (WE)

Marketing 📣

• New Microsoft feature allows you to run Ads on Google, FB and IG. (SEL)
• Yahoo acquires source credibility algorithms. (SEJ)
• Microsoft Launched 5 new Ad products and updates. (SEL)
• Pinterest outlines their efforts to combat with political misinformation on the platform. (Read)
• R.I.P Queen Elizabeth II but here’s how Media reacts to the death. (Adweek)
• Other: What Happened at Apple Event 2022. (CNBC)

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Content Opportunities 🏆

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• 12 September: EuroPride 2022 / National Video Games Day / Share biggest lie in your Industry.
• 13 September: International Chocolate Day / Positive Thinking Day / Programmers Day / tell your business origin story.
• 14 September: Gobstopper Day / National colouring Day / National Cream Filled Donut Day / address a customer pain point.
• 15 September: Greenpeace Day / International Dot Day / World Afro Day / Share your favourite hot take of the week.
• 16 September: International Day for the Preservation of the Ozone Layer / Teenage Workout Day / International Grenache Day / Repost your best tweet on IG or LinkedIn.
• 17 September: International Country Music Day / US Constitution Day / International Red Panda Day / Critique your least performing post.
• 18 September: Wife Appreciation Day/ Read an E-book Day / National First Love Day / 74th Primetime Emmy Awards / Share behind the scenes on weekend.

SaaS Finds of the Week 🏝

• ​Adjust - #1 Advertising Platform for App Advertising.
• ​Winmo- A Sales prospecting tool for Agencies.
• ​ilo Analytics - Get better insights for your Twitter Account.
• ​Klaviyo - E-Commerce Email Marketing Tool for Marketers and Shopify Users.
• ​Chipbot - Add Interactive Videos to your website.

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Marketing Resources of The Week 🆓

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1. ​Instagram: The platform shares a new guide on creating reels Ads for your business.
2. ​LinkedIn: The platform shares Top 20 Skills In demand and links to LinkedIn learning.
3. ​Marketing: Most preferred Media Channels and Brands
4. ​Content: Best Content Marketing and Consulting Practices.
5. ​Consumer: This Brand’s consumer strategy is one you need to adapt.
6. ​Free: A Curated resource of SEO tools and services for your business.

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Marketing Insights of the Week From Jaskaran 🧞‍♂️

Consuming all this data, allows me to give you the best marketing / social media advice and here’s my thoughts of the week!
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Viral Formats can Exploit Social Media platforms

We all know about the situation of Instagram being ruined with reels but Instagram wants that. While situation with Pinterest and LinkedIn is moving different.
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Pinterest’s most organic feature “Idea pins” is being ruined with Tiktok Reposts and also LinkedIn’s new viral feature “Carousels” is filled with Twitter Threads as Carousels.
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Creating content for every platform is hard and that’s the reason distributing your original content on other platforms like LinkedIn and Pinterest is highly appreciated but if you are building a brand that lasts longer than trends. Don’t fill other platforms with reposts.
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You should adapt to their formats with help of pre-built templates and scripts that suit the platforms content style. My honest advice is building a content format strategy for every platform is a must rather than reposting content. Don’t fill organic platforms with reposts, if you don’t want another IG or Facebook in the industry.

How LinkedIn’s Post Search Algorithm Works!
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The platform released a report on how their search algorithm works to get the users best results. The Report is highly technical but here’s what I learned from reading it.
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To give you better search results, algorithm uses your current social network and geographic location. They use a verification tool to make sure the keyword users are searching for exists in the post and provide relevant results.

A Go-to Explanation to LinkedIn’s search algorithm is they analyse your current network/usage and then based on two prime factors shows you content for your search.

That factors are Content Quality measurement And Relevance Quality model.

Relevancy signals are how comments and text in the post are relevant to the search. Also, LinkedIn extracts Metadata from posts to get more relevant results. Content Quality signals are engagement rate/ click through rate on every search when your post shows up.

This was a little bit of what I learned from reading a report. The platform also started that they are still not at their best to provide best results for new video formats.

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I appreciate you reading till the end. Wishing you the best for next week and if you liked this week’s edition. Refer this edition or newsletter to a friend or team member that needs this info just like you!