Marketing News 📰

We got a few updates we wanted & reports too. But I have something better this week in the middle of this edition.

Top 5 Updates of the Week

• Instagram now allows you to add up to 5 links in your bio. (DT)
• LinkedIn shares new insights into its Feed algorithm. (Blog)
• Microsoft drops Twitter from its advertising platfMashable)
• Reddit is to charge for its API access, but pricing will be based on required usage. (news)
• Twitter this week got rid of legacy blue badges, only paid badges from this week. (Source)
• Bonus: AutoGPT is a new version of GPT making a spark in the AI marketing world.

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​Report of the week by Insider Intelligence*

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Google 🔍

• Google shares new results from the latest post-cookies Ad tracking experiment. (research)
• Google Drops Mobile-friendly page speed, secure sites & page experience as retired ranking systems. (Blog)
• Google Bard now has coding capabilities like ChatGPT. (SEJ)
• 4 new Google Analytics 4 Home page features. (Post)
• Google working on a more personalized search engine “Magi” to compete with Bing AI. (Blog)
• Google search console adds new rich results report for “subscribed content”. (SEL)
• Google Updates Helpful content guidance, and streamlines search console reports. (SEJ)

Tiktok 🎛️

• TikTok’s CEO did a new TED talk about Tiktok & its plans. (TED)
• Tiktok users can still upload 10-minute or longer videos but can’t record 10-minute videos within the app, that was a test. (SMT)
• Paralympics TikTok Strategy is making a spark in the world with a different approach. (cnn)
• Tiktok launched a new content policy for climate change-related content on Earth Day. (newsroom)
• Reddit’s CEO thinks the TikTok ban is good & Snap’s CEO mentions he will love the ban. (reddit) & (snap)

Instagram 📸

• Instagram will preview the Stories tray in the following tab, very soon. (tweet)
• Instagram’s staff to move from London to New York. (FT)

Meta 🥶

• Meta prepares for another set of layoffs & restructuring of the business. (Blog)
• Facebook users can now claim their part of the $725 million privacy settlement fund. (ABC)
• WhatsApp now allows you to save “Disappearing messages” for later as bookmarks. (Blog)
• Facebook testing a new feature to create clips from your live streams. (source)
• WhatsApp working on a new feature to add descriptions to forwarded images. (WB)

Twitter 🐣

• Twitter to bring back “keyword Targeting for Ads” to make its Ad platform better and more useful. (SMT)
• The switch from Legacy blue checks to Paid blue checks is hard for Twitter with only 30 new net subscribers. (Source)
• Twitter to label certain tweets if they contain hateful speech & decrease reach for that content. (safety)
• Twitter Advertising is now possible with only Twitter Blue Subscriptions. (SMT)
• Twitter removes State-affiliated & government-funded labels from the platform. (SMT)
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YouTube 📼

• Youtube announced a new feature “product drops” for live shopping. (Youtube)
• Youtube introduced new policies for eating-disorder-related content. (Blog)
• Youtube shorts thumbnail available on iOS & Replying to shorts with video available now on Android. (Watch)
• Youtube studio new permissions on Mobile App & Image Poll Update. (Read)
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LinkedIn 👨🏻‍🎨

• LinkedIn expands access to the company commitment search filter for Job searches. (SMT)

Snapchat 😶‍🌫️
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• Snapchat shared a list of new programs and features launched for creators during the Snap Summit 2023. (newsroom)
• Snapchat rolls out AI Chatbot “Snap AI” to all users. (CNN)
• Snapchat hits 3 million paid subscribers. (TC)

Pinterest 📌
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• Pinterest hires former Google Pixel VP as new Chief Product officer. (TC)
• Pinterest launches new security features to protect teens after major issues with content moderation. (Newsroom)

Reddit 🍊

• Reddit expands its European operation with a new hub in Amsterdam. (TNW)
• Reddit is updating its gender identity and Ad policies. (BC)

Advertising 🕹️

• Netflix is doing great with new Ad-supported tiers, revenue per user is increasing but has some issues. (MD)
• New Ryan Gosling & David Lynch Ad is making a spark for the Brand “TAG Heuer”. (HN)
• IKEA tries to capture MTV cribs nostalgia with its new campaign in the UK. (MBUK)
• New Layoffs in Amazon’s Advertising department. (Here)
• Google Vehicle Ads are now open to US & Canadian Advertisers. (round)
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Microsoft 👨‍💼
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• Bing Chat gets better at news questions and minimizes no-response answers. (SEL)
• Bing Chat to be able to process book-size Documents. (MS)
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Marketing 🚀

• New Research showcases Podcasts are becoming the trusted Form of news & information. (Pew Research)
• Soundcloud partners with Feature FM to provide artists with marketing tools. (MBW)
• Wieden+Kennedy Agency decides to become a B-corp. (WK)
• Apple tightens grips for Safari on third-party interactions. (SEL)
• BIC launches new OOH Activation with Snoop Dogg & Martha Stewart for the new campaign. (Info)
• Amazon launches Bedrock, A New AI Service for AWS users to build new AI solutions. (Martech)
• Kantar reveals their best campaign of the year. (adweek)

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My Instagram Marketing Extensive Guide For You!

In the past one of my most loved posts was about Instagram and how to navigate through algorithms & online trends to grow on IG.

But all of my content & Insights were too scattered & I did not have a roadmap to help you from start to end. That is why I wrote this free guide to help you with Instagram marketing.

It is time to read it, bookmark it & share it with others.

Read Here!

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Content Opportunities

• 24 April: Scream Day / Firefly (TV show) Day / share your biggest fear with your audience.
• 25 April : World Malaria Day / World Penguin Day / National Telephone Day / Share your favorite penguin picture or story of your first telephone.
• 26 April : Get Organised Day / Pretezl Day / World Intellectual Property Day / Alien Day / Share your favorite organising tip.
• 27 April : Morse Code Day / Stop Food Waste Day / Thank You Thursday / NFL Draft / Thank your audience for their support.
• 28 April : Global Pay it forward Day / Workers Memorial Day / National Superhero Day / Encourage people through your content to pay it forward.
• 29 April : Independent Bookstore Day / World Wish Day / International Dance Day / International Astronomy Day / Save the frogs Day.
• 30 April: International Jazz Day / World Pinhole Photography Day / National Honesty Day / National Raisin Day.

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SaaS finds of the week

• ​Taplio - My favorite Linkedin marketing tool for organic growth.*
• ​Sendlane - A new email marketing tool I come across and have positive feedback on.
• ​Resemble - A tool to do text-to-speech for your audio content.
• ​Constant Contact - New AI content generator added to their email tools.
• ​keyhole- A new social media and creator management platform on my radar.

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Marketing Resources of the Week 🛠️

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1. ​Marketing: A collection of marketing slides from the Brighton SEO event from this week.
2. ​LinkedIn: The platform published a new B2B buyer report for marketers.
3. ​Marketing: A new report from Gartner showcasing Marketing decisions made recently in a slow market.
4. ​Social Media : Hubspot shared its yearly State of social media report in partnership with Brandwatch.
5. ​Data: How To Get your audience to give you data for marketing.

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Marketing Curated: The New Version is Out!

If you assumed that our newsletter couldn't get better at providing value. You were wrong.

Our “State of Marketing Report” transitioned to “Marketing Curated”. An open marketing data library to find the latest insights, statistics & data about different marketing channels.

This month we added: ​
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1. OOH Advertising
2. Event marketing
3. New Influencer marketing Data
4. SMS Marketing
5. MarTech Trends

Alongside these new sections, we added new insights into consumer behavior and content marketing-related sections.

​Click here to visit our Free Marketing Curated Library​

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Get featured in one of our next editions and showcase your marketing & business solutions to decision-making marketers, creatives, businesses & social media managers, and more.

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Thanks for reading!

I wish you the best for the week ahead. I will be writing a new guide for next week and will like to bring back more value to you.

Yours Jaskaran!