Marketing Updates 🧃
Sorry for a little edition, The newsletter was sent earlier but due to some delivery issues, emails landed in spam. Now, it’s fixed. Thanks for your patience!
Top 5 Updates of the Week:
- Meta is launched Paid Subscriptions for Facebook & Instagram. (Mosseri)
- Google announced sixth product reviews update this week. (Check)
- EU commission bans Tiktok From staff work devices. (BW)
- LinkedIn will soon give users ability to choose their content viewing preferences. (SEL)
- Podcasts are coming to Youtube Music. (gms)
This isn’t Ad, It’s only me!
I’m Jaskaran & I’m here to audit your Social Media Accounts
Hi, I’m Jaskaran, the author of your favourite newsletter (I hope it is).
It’s time that I examine your socials and identify the pitfalls. My Audit process will help you find the mistakes you’re making with your social media accounts.
If you have seen web-series called good doctor, like him. I’m waiting to fix your social presence.
- Google updates guidance on helpful content system and discover traffic. (Blog)
- Google Ads Performance Max adds Brand exclusions, Page Feeds, Video Creation & More. (Seroundtable)
- Google search console and permissions management updated. (SEL)
- Google Adsense Site Management changes coming March 20th. (Post)
- Google’s Gary illyes on Noindex with redirects. (Blog)
- Tiktok announced new brand safety and suitability partners. (News)
- Tiktok is under Investigation by Canadian privacy regulators. (Reuters)
- Tiktok expands access to it’s research API for independent researchers. (Tweet)
- Tiktok launched new type of creator fund “Creativity Program Beta”. (Blog)
- Tiktok Integrations with cars are coming, starting with Mercedes-Benz. (TC)
- Snoop dogg made his music exclusively available for Tiktok creators with new partnership with his label. (News)
- Instagram testing User location listings on reels clips. (SMT)
- Instagram is testing Snooze Suggested posts & Reels Watch time feature. (DIW)
- Instagram is working on ability to request Desired Username for your account & making help requests more accessible. (Matt)
- Instagram testing a Feature to inform users when they get followers from a specific reel. (On my radar)
- Trend: Many users are currently experiencing Algorithm changes as they have seen drop in IG reels engagement up-to 20% lesser reach than before.
- You can get access of Meta’s Paid subscription by joining the waitlist. (Here)
- Meta Tests Product Promotions in IG group chats. (SMT)
- Meta Highlights how they are working on improving Facebook’s penalty system. (Blog)
- WhatsApp is also supposedly working on a newsletter feature. (WAB)
- Meta is going big on AI again, introduced a new large language model LLaMA. (Read)
- Twitter internally cuts off access to slack for employees and also owes stack money for the service. (mashable)
- Twitter alert users if a community note have been added to a tweet they liked. (News)
- Twitter is working on the ability to remove followers like IG. (Tweet)
- Elon said Twitter will open source its algorithm next week. (Insider)
- Youtube begins testing 1080p premium stream option on mobile app. (gsmarena)
- Youtube users can now build custom radio stations. (TB)
- Youtube expanded access to let creators dub videos in multi-languages. (daily)
- Youtube adds more Shorts performance insights, updated chat moderation role. (SMT)
- LinkedIn Announced new Feed Features, Newsletter Scheduling & One-click subscribe for newsletters. (Blog)
- Snapchat rolls out new sounds feature to make content creation easier. (TC)
- A look into Snapchat’s Investors Day presentation. (Blog)
- Pinterest partnered with UC Berkeley Center for a research about affects of Pinterest on consumers. (Read)
- Microsoft Advertising unveils lodging solutions, and adds 11 new Google imports market for Smart Campaigns. (SEL)
- Clubhouse launched new feature called “Mutuals” to make networking easy during calls. (Read)
- Twitch launches “experimenting hub” to inform creators what they are working on. (TV)
- IPG media-brands wins Geico’s $1.4 Billion media review. (Adweek)
- Walmart Ad sales hit $2.7B as executives eye greater scale. (MD)
- What Podcasting industry slowdown means for advertisers. (MD)
Insider Insight: Meta told advertisers & Investors that new subscription model will not affect the Ad business model or impact how Ads work now.
- 27 February: International Polar Bear Day / World NGO Day / Pokemon Day / World Sustainable Energy Day.
- 28 February: Global Scouse Day / Rare Diseases Day / National Science Day / Share a post about different Language speaking team members.
- 1 March: World Compliment Day / National Barista Day / National Wedding Planning Day / Women’s History Month Begins.
- 2 March : World Teen mental health Day / World Book day / International Rescue a cat day.
- 3 March : World Wildlife Day / World Hearing Day / International Irish Whiskey Day.
- 4 March: World Obesity Day / International Scrappingbook Industry Day / National Sons Day / Share your favourite moment with Family.
- 5 March: National Absinthe Day / International Open Data Day/ World Info Architecture Day / Share how your business protects user data.
SaaS Finds of the Week
- Descript - To transcribe your video content & add captions to it.
- Marketer Hire - A platform to help you find better marketers.
- Attentive - One of the leading SMS marketing platform.
- Zemanta - A demand-side platform for engagement & performance.
- Prezly- A PR platform for e-commerce brands.
Marketing Resources of the Week
- Meta : The platform published its Q4 2022 Widely Viewed Content Report.
- Advertising : A Free Resource For Beginners in Advertising to learn terms.
- Pinterest : Understanding Pinterest’s Business Model.
- Marketing: A free report by McKinsey on Business personalization to help marketers.
- Social Ads : A free swipe file for you to find inspiration for social media Ads.
Best Posts from r/marketingcurated
It was a rough week for our community. On a good week, I was thinking of crossing 4k this week. But we have another week in front of us.
Let’s go, Here are the most valuable posts from our community:
- Martech Map 2022
- Insights about CMOs
- Facebook Ads Tips shared by a member
- Building a winning brand positioning statement
- The 4Rs of Useful Buyer Personas
Marketing Trends Report 2023 📖
In case you are new to our newsletter, you can read our free open-report filled with insights from top marketers & publications to help you with marketing.
You can read it here, many readers are spending more 8 minutes on the website reading the report once in a while. Also, the new version is in writing with help from many Industry experts .
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Have a nice week ahead!