Marketing Updates 📈

Celebrate this easter with latest marketing news & free report.

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Top 5 Updates of the Week

• Meta to integrate Generative AI for help with Ad Creation & targeting. (decrypt)
• Twitter disabled likes & engagement features for tweets with substack links, this a move against substack notes. (TV)
• TikTok is quietly testing an affiliate program with US creators. (Blog)
• Fanta is the next new brand with a new logo after Pepsi. (Info)
• Snapchat shared new insights on content sharing happening on the platform. (news)

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This Week’s Free Report by Insider Intelligence!

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Google 🔍

• Google Ads test AI to help with Ad creation. (News)
• Google CEO sundar confirms conversational AI is 100% coming to main Google. (Blog)
• Google analytics introduces Regex support for event creation. (SEJ)
• Google to sunset 4 attribution model in Ads & Analytics. (Post)
• Google’s John mueller on AI content for Google search. (Blog)
• Google updates Bard to improve math & logical answers. (SEL)

Tiktok 🎼

• Advertising spend on Tiktok increased by 11% in march even with US Ban issues. (FT)
• Tiktok fined £12.7M for misusing children data. (new)
• Tiktok announced new plans for Earth Month. (Tweet)
• Australia bans Tiktok Access to all governmental devices. (afair)

Instagram 👨🏻‍🎨
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• Instagram is testing a new curated feed structure for users. (BKH)
• Instagram shared insights for businesses on handling DMs. (Post)

Meta 👩‍💻

• Mark Zuckerberg’s focus from Metaverse is now fully Shifted to AI. (futurism)
• Facebook adds new video elements to Facebook marketplace. (SMT)
• Meta’s code-generator is going away + employee shares new insights on the changes. (Tweet)
• Messenger now allows you to have Video calls with ongoing multiplayer gameplay. (Read)
• India to require Facebook & Twitter rely on government fact checking. (TC)
• WhatsApp to allow status sharing to Facebook stories directly from app. (MC)
• WhatsApp is also working on a broadcasts channel feature like Instagram. (WAbeta)

Twitter 🐣

• Twitter’s previewing Doge logo instead of tweet bird. (Find)
• Twitter launched new Branded Features to attract lost advertisers with visualisation of Advertising features. (Biz)
• Twitter’s giving legacy blue tick users more time to use Twitter Blue, as many aren’t moving despite the latest only paid blue badge announcement. (Mashable)
• Elon in controversies again after calling “NPR” state-affiliated media. (Ars)
• Twitter Blue subscribers now might see 50% fewer Ads than regular users. (SEL)
• Germany starts fine proceeding against Twitter over user complaints. (Reuters)
• Twitter shuts down its free API & caused shut down of various small twitter tool. (9to5)

YouTube 📼

• Youtube introduced timed Live Reactions for streams to increase user interaction. (Watch)
• Youtube will allow creators to add Ads on specific times during live streams & also introduced 2 other features. (creator)

Snapchat 😶‍🌫️

• Snapchat AI gets safety enhancements after certain usability issues. (THB)
• Nas Daily reveals how Snapchat is paying the creators most for content compared to other platforms. (Tweet)

Pinterest 📌

• Pinterest expands creator fund its Creator Fund for underrepresented groups to five more countries. (TC)

Reddit 🍊

• Reddit launched its Third-Gen NFTs collection on Polygon. (NFT)
• Reddit is now testing “share this post” prompts when someone screenshots a post or comment.
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Advertising 📢

• The grossest Ad campaign of the year so far by Cottonelle. (Watch)
• Barbie movie launched a new AI Face filter generator to advertise the movie. (Here)

Microsoft 🥶

• Microsoft Edge now have Dall-e AI image generator built-In. (PP)
• Microsoft Ads announce new April Updates & new Services Ads features. (MS)
• Microsoft improves Bing Chat with updates to local search results & more. (SEL)

Marketing 🚀

• Spotify shuts down its Clubhouse competitor & ends live audio race. (TV)
• Substack introduced twitter-like “substack notes”. (TC)
• 3 AI Recommendations that might derive business growth. (Info)
• Disney names new Chief brand offer. (MD)
• Ikea launches As-is service online for consumers. (Retail)
• Hallmark finds new way of conveying its brand messaging. (Adweek)
• Apple Pay later feature in US is making a huge impact. (Xda)

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Content Opportunities

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• 10 April: Easter Monday / National Siblings Day / Golfer’s Day / International Safety Pin Day / share your easter weekend pictures.
• 11 April : World Parkinson’s Day / National Equal Pay Day / National Pet Day / Be Kind to your Lawyers Day / Share your thoughts on medical growth in past few years.
• 12 April : International Day of Pink / World Hamster Day / Deskfast Day / National Grilled Chesse Sandwich Day / Share your thoughts on the color pink.
• 13 April : National Scrabble Day / Thomas Jefferson Day / International FND awareness Day / share your thoughts on boiled egg vs scrambled eggs.
• 14 April : Day of Silence / National Gardening Day / National Dolphin Day / Coachella begins / Share a Business story that was life changing.
• 15 April : International Microvolunteering Day / US Tax Day / Titanic Remembrance Day / Husband Appreciation Day / Share your favourite memory with your partner or husband.
• 16 April: Save the Elephant Day / National Librarian Day / Share your favourite money saving tip.

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Short break for Potential Advertisers: The Social Juice is looking for Q2 Sponsors looking to reach an audience of marketers & creatives. For inquiries, you can reply to this email.

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SaaS Finds of the Week

• ​Clearscope - To help you analyse your AI & Human-written for SEO.
• ​Emma - An Underrated email marketing tool for SMBs.
• ​Chartboost - An App & gaming marketing tool for your next app biz.
• ​Sparktoro - To have a better understanding of your target audience.
• ​Post - To get daily news without bothering Twitter.

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Marketing Resources of the Week

1. ​Harvard: New Research on how people feel about paid social media.
2. ​Tools : These are the most essential digital marketing tools.
3. ​Collaboration : A new report talking about state of creative collaboration in 2023
4. ​SEO : A roundup of major SEO & search updates occurred in March.
5. ​AI: The Content Marketing Expert “Rand Fishkin” shared insights on AI content.
6. ​Guide: This new GTM guide for marketers is a must read.

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Predicting Future of Social Media

Social media is changing rapidly, and everything is visible, but why it is happening remains invisible, and not many are interested in finding out.

Social is dead; media is the only thing left!

However, media does not necessarily help businesses. Nowadays, every business is more focused on getting more media on social than on getting more social. A social media manager spends more time creating content than being social with the customers and potential buyers.

Unless you socialize with the people for whom you create content, you are just a random person in an elevator who I might forget about after three days. Everyone is chasing engagement, but you need to run after brand engagement that makes people remember your business.

Secondly, we say, "Online communities are the future," but most communities fail because they are too focused on their own benefit. They do not allow people to come and share substance that is other than their own company.

I have been kicked out of 50+ communities that were almost dead, and still, they did not want me to share content.

If someone says online communities are the future, it does not mean a community with a dictatorship. Value the people within your community, making it a better place.

My prediction about the future of social media is that brands that focus on people will not survive. Those that focus on individuals will.

Everyone is creating for everyone, but who is creating for one?
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- Jaskaran Saini​
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Thanks for reading, I hope you enjoyed this read.
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I have a surprise coming for you next week & certainly hope you will love it.
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