Marketing Updates ↗️

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Top 5 Updates of the Week

• Tiktok launched “Feed Refresh” feature for all users to start a new content feed . (Platform)
• ChatGPT 4 was launched this week & the trend around it is growing. (Check)
• The case of Tiktok getting Banned In US will get more strong, if Bytedance don’t sell their share in Tiktok . (NPR)
• Google March 2023 Broad Core Update is Live. (Seroundtable)
• Meta launches Paid Subscriptions on Instagram and Facebook in the US. (TC)

Google 🔍

• Google announces new “Prohibited Use Policy” for AI Products & content. (News)
• New Google Analytics item-scoped custom dimensions. (Blog)
• Google enhances Healthcare Info access for US searchers. (SEJ)
• 5 new updates to Google Adsense Auto Ads. (Post)
• Google announces use of AI in Google Drive, Docs & Gmail. (Blog)
• Google product listing ads to allow faster Electric Bikes. (table​

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I’m Jaskaran, Author of this newsletter & Social Media Strategist

Why you’re seeing my Consulation Offer?

I love creating content & writing this newsletter to help businesses & marketers learn about state of marketing & social media. But recently my DMs & Inboxes are flooded with ask for free Advice.
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Any advice I can give you without knowing your business is already shared by me. I have published 100s of posts mentioning how Social media is changed, what strategies work & state of organic vs paid social.
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I’m ready to help you get better at social media marketing after knowing your business. Then the impact of my insights will be different & effective. That’s why I recommend you book a consulation call with me to talk about your business’s marketing state 1-on-1.

It’s the best opportunity for: reviewing your strategy, Talk about Your Future as newbie in SMM, scaling your creator business.

Book Your Call Now!

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Tiktok 🎼

• Tiktok and MLS enter multiyear partnership to preview more MLS content on the platform. (News)
• Tiktok’s Ex-Head of Product said The platform didn’t launch $2B fund for creators, it was for their own business. (HR)
• Tiktok now banned on governmental devices in New Zealand. (CNN)
• Tiktok introduced a new STEM feed on PiDay for teenagers. (SEJ)

Instagram 🥘

• Instagram’s Co-founder did a new Podcast Interview and said IG is losing its touch. (Listen Podcast)
• Instagram and Facebook are giving up focus & support for NFTs to focus on other elements of business. (Engadget)
• Instagram is testing a new “Top 3” story sticker. (SMT)
• Upcoming: A new Instagram feature to go live for only followers you follow back. (Alex)

Meta 🚚 (removal time)

• Meta cuts off 10,000 employees & shared the vision of being more efficient this year. (BBC)
• Meta is getting rid of Mentorships in Facebook Groups from March 27. (Here)
• Meta is working on a new verification feature to verify your account with missed call. (devs)
• Meta is all set to remove Audio channels from Facebook Groups. (Blog)
• A new Safety center for journalists to learn about content publishing on Platforms. (FB)
• Facebook is shutting down online paid events feature from 8 May. (Read)
• Meta to end news Access for Canadians if new act passes. (reuters)
• WhatsApp working on ability to allow group admins approve new participants to control the group. (India)

Twitter 🐣

• Twitter now shows everyone “Bookmark count” for your tweets. (Pocket)
• Elon musk said Usage of AI will happen on twitter to stop manipulation of users in Twitter. (wired)
• Twitter users will soon have ability to opt out of Ads for specific Ad Types. (Leak)
• Twitter working on a feature to get reminders for a tweet, a similar feature to reddit’s “Subscribe to this Post”. (SMT)
• Twitter working on “Why You’re seeing this tweet” feature to inform users about their interests. (Elon)
• This week: Twitter will charge 2FA verification fee to verify your account from Monday (20th March)

YouTube 📼

• Youtube will allow you to add Youtube Shorts thumbnails on iOS. (blog)
• Youtube adds new metrics for multi-language audio & feature for Shorts Audio page sharing. (Creator news)
• Youtube launches Multi-view for Youtube TV Users. (Blog)

Snapchat 😶‍🌫️

• Snapchat adds new content controls to its parental control feature. (values)

LinkedIn 👨‍💼

• LinkedIn launched new AI features like profile summary feature, Job description & more. (Read)
• LinkedIn launched “Podcast Academy” to help podcasters to do better at it.(blog)

Reddit 🎃

• Reddit was down for more than 5 hours this week across all formats. (engadget)

Pinterest 📌

• Pinterest adds new safety features for users after NBC news investigation. (news)
• Pinterest & Northwestern Mutual partner to do a content partnership for financial content on platform. (Blog)
• A Interview with Pinterest Country manager you need to read. (MWC)
• Pinterest partners with Dotdash Meredith on exclusive video content deal. (Blog)

Microsoft 👨🏻‍🎨

• Microsoft Bing AI is available for everyone, waitlist is gone. (central)
• Microsoft shares 5-started prompts for Bing AI. (SEL)
• Microsoft Doctor and Clinic Ads are now available in Open beta. (Blog)
• Microsoft adds AI tools to Outlook, Word & other apps. (AP)

Marketing 🎉

• Discord adds 16 new themes for Nitro subscribers. (PCmag)
• Semrush ended 2022 with 95k customers & 35% increase in revenue. (Read)
• Netflix is Reviewing its Ad strategy considering ‘build or buy’. (DD)
• Initiative named Adweek Global media agency of the year. (Adweek)
• Roku, Bestbuy promises greater CTV precision through retail media pact. (MD)
• Discord reverses policy changes after AI backlash. (GS)
• How Brands are advertising ahead of Ramadan. (thedrum)
• A new Highlight on marketing strategy is most underrated skill. (week)
• FTC is asking social media platforms & streaming services info on misleading Ads. (Blog)

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Content Opportunities

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• 20 March: International Day of Happiness / World Storytelling Day / French Language Day /
• 21 March: World Puppetry Day / World Poetry Day / International Fragrance Day / World Down Syndrome Day / International Day of Forests
• 22 March: World Water Day / First Day of Ramadan / Share what your brand beliefs are regarding climate change.
• 23 March : World Meteorological Day / National Puppy Day / Atheist Day / Share your favourite dog moments.
• 24 March : World Tuberculosis Day / Flatmate’s Day / John Wick 4 Premiere / Share your crazy flatmate story.
• 25 March: International Waffle Day / Greek Independence Day / Earth Hour / Tolkien Reading Day.
• 26 March: Purple Day / Good Hair day / Pretzel Sunday / Live long and prosper Day / National Neighbour Day / Ask your neighbour to rate your product.

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SaaS Finds of the Week

• ​Outgrow - A new tool to use quizzes, calculators & interactive elements for marketing your biz.
• ​zenkit - All-in-one solution for stellar team work, great alternative to Clickup.
• ​Ortto - A customer data platform to track & build customer journey.
• ​Hotjar - A web-analytics platform to understand your users better.
• ​Stability- My new favourite AI platform for text to image.

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Marketing Resources of the Week

1. ​Twitter: The platform launched a new video marketing course for marketers.
2. ​E-commerce: A post describing role of EEAT in E-commerce.
3. ​Snapchat : A search engine to discover Snapchat trends.
4. ​Advertising : A new report shows Advertising revenue Hits 5 year low.
5. ​Tech : Gartner’s new post on Tech Marketing.
6. ​Pinterest : How I became Senior Lead Creative Strategist at Pinterest.

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Instagram Vs Tiktok Strategy

This week I published a new blog on what are the differences between Tiktok & Instagram strategy.

Also tried to capture every Element we can compare between Tiktok & Instagram to make the most out of both platforms.
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​You can read the full post here! ​
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I certainly hope this read will help you build a new perspective regarding using both platforms differently.
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A Creator Shared her Insights after Talking To Instagram

You can find her video with my insights linked here. There are few basic & ridiculous insights mentioned in the video. No hate for the creator, but Instagram only shares with creators & marketers what they want to share.
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It’s quite hard to get anything out of Instagram creator meetings. But we also have to remember understanding algorithm is only 5% of overall social media strategy.

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Other Resources I found this week

1. ​The version one - You can find first versions of your favourite digital products & websites.
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2. ​knowledgeHunt - A free Library filled with startup resources to help you scale your new biz

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P.S. Other Ways I can help you
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1) Crafting your social Media Strategy (Availability from April)

I’m accepting Clients for social strategy work soon. If you are looking to get better at Social in Q2. You can reach out in the meantime!
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Reach 10,000+ marketers who read my weekly posts & emails (Open rate: 50%+). If you have something my audience might find relevant. You can reach out!
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3) Quick Questions

I’m always open to answer quick questions regarding marketing & social media. Never be afraid to reach out to me through email or my social media DMs. (But be clear, try to respect each others time)
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If any of the offers above interest you. Feel free to reply to this email & talk about it!