Marketing Updates 🪫

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Top 5 Updates of the Week

• Facebook’s Ad system went nuts & ate complete budgets of various customers this week. (Gizmodo)
• Bluesky, twitter rival is making huge sparks with many people joining the platform. (Blog)
• Youtube provides new information on using Music on Youtube for content without getting copyright violations. (YT)
• Instagram is testing a new UGC content feature to help businesses add UGC to their profiles. (news)
• Snapchat added 8 million new users in Q1 2023 but failed to reach-revenue goals. (SMT)

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*Upvoted Resource of the week: Dash Hudson​
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PS: I just tried, I’m replacing my existing tool with this one.

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Google 🔍

• Google April 2023 reviews update is finished rolling out. (sel)
• Google Analytics to show UA3 data for a year after it stops collecting data on july 1,2023. (Blog)
• Google to add new changes to Ads policy for dangerous products & services. (SEJ)
• Google is testing a golden badge for well-known and verified advertisers. (Blog)
• Google Ads API version 13.1 now available. (SEL)
• Google Search Earning report reveals where the search & SEO world is going, have a read. (SEJ)
• Google now supports 50 countries for return applicable country property. (SER)

Tiktok 🎼

• TikTok’s Creative Exchange “UGC program” is becoming revenue grabber for creators. (Ads)
• Tiktok shop, most anticipated e-commerce feature available in Beta . (SEL)
• Tiktok’s AI generated profile picture feature is coming to the platform. (cnn)

Instagram 🥶

• Instagram is testing songs in Photo carousels. (TV)
• Instagram leaks show the platform working on a new feature to add story captions. (Alex)
• Meta’s new fusion of Instagram and twitter is now up for user testing. It is called “Barcelona”. IG for your thoughts. (Leaks)

Meta 📊

• Meta adds new changes to Shopping Ads, looking to provide the whole buyer journey within the app. (Blog)
• Meta’s Animated Avatars get a new update with huge improvements, 2.0 is here. (FB)
• Facebook Watch is sunsetting Originals as head of development and programming leaves. (TB)
• WhatsApp’s local chat transfer feature is almost here. (Blog)
• You can now use same WhatsApp account on 5 different phones and devices simultaneously. (source)

Key Insights from Meta’s Earning Report:

• Looking to double the amount of AI-based content recommendations on their platforms.
• Meta says About 10% global Ad revenue is at risk fr EU data flow orders & changes.
• There were concerns regarding reels Ads, still the nature of new format is not delivering the best results for advertisers.
• The time spent on reels tab increased from 20% in Q4 2022 to 24% in Q1.
• During Earnings call, Mark mentioned that they have increased focus on AI products & development.
• Revenue is Up, user engagement too. Whi said Meta was dying?

Twitter 🐣

• Twitter announced algorithm boosts helpful community notes by 10%. (tweet)
• Twitter to allow publishers & bloggers to charge users on per article basis. (Source)
• Twitter working continuously on giving free badges to many established user. (blog)
• Twitter Advertising is now possible with only Twitter Blue Subscriptions. (SMT)
• Twitter is answering more to government requests since the Elon musk takeover. (SMT)

YouTube 📼

• Youtube launches new content series “culture & trends” to help creators discover new trends. (Youtube)
• Podcasts now live on Youtube music and background listening is free now. (Blog)
• Youtube studio now allows you to handle copyright actions through mobile app. (Watch)
• Youtube unveils AI-powered Music Ads to target growing Audio loving Gen-Zs. (Read)

LinkedIn 👨🏻‍🎨

• LinkedIn adds new custom CTA buttons on LinkedIn premium profiles. (SMT)

Snapchat 📸

• Snapchat hatred among users increase since the launch of Snap My AI to all users. (newsroom)
• Snapchat’s another Quarter with unreachable revenue predictions. (variety)

Pinterest 📌

• Pinterest announces long-term partnership with amazon Ads to add more shoppable Ads to the platform. (Blog)
• Pinterest first Quarter 2023 results are here. (Newsroom)

Reddit 🍊

• Reddit tests discord-line chat channels for sub-reddits. (tribune)
• Reddit hires another former Meta Exec to their marketing team. (Adweek)

Advertising 📰

• Disney & Spotify collaborate to promote Disney+ offerings. (MB)
• The new Milk Ad with Aubrey plaza is causing a spark within the food industry. (BI)
• Amazon cloud and Ads sales rise but online remains flat. (BBC)

Microsoft 👨‍💼

• Microsoft search and advertising revenue up 3.4% in Q1. (SEL)
• Microsoft teams now have snapchat lenses for video calls. (MS)
• Microsoft Edge caught giving data to Bing about sites you visit. (Mezha)

Marketing 💸

• New ChatGPT plugins allow Internet browsing and other features. (SEJ)
• Europe named brands like pinterest, Tiktok, wikipedia and 16 others that must report algorithmic risks under DSA. (TC)
• Brave search goes solo for search indexing, ditches Bing Index. (thurrott)
• Picsart launches discord server with new AI image generator bot. (PP)
• Ikea launches small business loyalty program. (Info)
• ChatGPT ban ends in Italy. (goodn)

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Content Opportunities

• 1 May: May Day / International workers Day / School Principals day / Global Love Day / Lei Day / share your May month throwback.
• 2 May : International Harry Potter Day / World Asthma Day / National Teacher Day / Share your favorite harry potter meme.
• 3 May : Write a review Day / Press Freedom Day / National Paranormal Day / Ask your followers to leave a review.
• 4 May : Star Wars Day / K.I.N.D Day / International Firefighters day / World Password Day / Try to use a star wars dialogue to promote your business.
• 5 May : National Space Day / International Midwives Day / International Tuba Day / Nail Day.
• 6 May : International No Diet Day / Join Hands Day / Wildfire community preparedness Day / No Homework Day.
• 7 May: World laughter Day / National Tourism Day / Share your favourite travel or all-time food and eat it

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SaaS Finds of the Week

• ​Mixpanel - Most loved CRM by product marketers.
• ​Dash Hudson - They launched new Ai-powered social listening tool.*
• ​Air HQ - A tool to help you create better creatives for your campaigns.
• ​krisp - Use AI to remove noise from your online meetings.
• ​Benable- A great platform to share lists with your team and friends.

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Marketing Resources of the week

1. ​TikTok: A new guide from TikTok to help you run better creator/influencer campaigns on the platform.
2. ​TV: A report on State of viewership and how Tiktok is influencing it.
3. ​Advertising: A guide to paid Google Ads published by Anya Gildner.
4. ​Video : A new interview with Justin Halsall talking about using video for marketing purposes.
5. ​Trends: Pinterest’s new Wedding Trends Report 2023 in partnership with Zola.
6. Media Business: I loved this analysis of where media world is heading.

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Jaskaran’s Insights of the Week

Understanding people is the biggest job of a marketer and that is why you need to be good at creating buyer personas. But most buyer persona creation guides are same.
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I tried to share some new key insights & strategies on building better buyer personas:

​Creating Buyer Personas: What Matters in them? ​

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The other two insights are quick bites & personal beliefs on marketing & branding.
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I wrote about how Burger King integrated their brand in netflix’s new show “Beef”.
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You can read it on my blog or join the reddit discussion on r/netflix.
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And at last you can read why I allegedly said talking to consumers can be harmful in strategy building. Read it here​

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Data Chart of the Week

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Early targeting of Gen-Z consumers on snapchat is something. Ads to change the POV of newly developing audiences in US.

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Thanks for reading,

I never realise how much time I spend on writing & curating the newsletter. Unless I’m busy on schedule.
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I finished this edition at 4AM today, You don’t owe me anything. I love writing this because I know:

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Marketing today is about being more aware on daily basis. I hope I help you do that and you can do the same by sharing this edition with others.
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~ Jaskaran