Marketing Recap of February 2023 ❤️

Marketers can you believe it? Another month passed & this one was a hectic. IG reach changes, AI & Elon’s New Twitter Route.
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It’s time to go over all of them.

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Tiktok 🎼

• Tiktok added updated policies for creators with new account enforcement system. (Blog)
• Tiktok opens a new transparency theatre to showcase their practices. (BL)
• Tiktok is testing Refresh, A new feature to refresh your “For You” page algorithm. (Blog)
• Tiktok introduces 4 new ways to quickly promote your content on its platform. (BL)
• Tiktok planning to open 2 more data centres in EU amid Privacy Concerns. (Blog)
• Tiktok launched Tiktok Trivia Happening 22-26 February with $500k Prize Pool. (Blog)
• Tiktok is launching dedicated feeds for specific topics like Food, Fashion and gaming. (DIW)
• Tiktok announced new brand safety and suitability partners. (News)
• Tiktok expands access to it’s research API for independent researchers. (Tweet)
• Tiktok launched new type of creator fund “Creativity Program Beta”. (Blog)
• Tiktok Integrations with cars are coming, starting with Mercedes-Benz. (TC)

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My Free Marketing Trends Report 2023

This February I launched an open-report covering 7 Different marketing channels & Consumer behavioural Insights. In case you haven’t read it yet.
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You can read the report here with valuable insights from 138+ Reports & 200 Marketers.
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I’m working on next version that you will receive notifications about this month & if you thought this report couldn’t get any better. I’m in process to prove you wrong & provide more value.
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For Now, I appreciate you taking the time to read the report, People are spending 5-8 minutes reading the insights. In case it helped you, It would be great to have you refer it someone or bookmark.

Your Free Report!

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Instagram 🔮

• Instagram Notes are now available to users in Europe & Japan. (TC)
• Instagram expands Gifts to all creators in United States. (Check)
• Instagram tests “Memory” prompts to increase user engagement. (SMT)
• Instagram launched WhatsApp like “Channel Broadcasts” for Creators & Brands, You can join waitlist. (Mosseri)
• Instagram is getting rid of live shopping this month. (TV)
• Meta is launched Paid Subscriptions for Facebook & Instagram. (Mosseri)
• Instagram testing User location listings on reels clips. (SMT)

Google 🔍

• Google Updates Search Console Video Editing Report. (Read)
• Google does a major refresh of The Cononicalization Help Documentation. (Seroundtable)
• Google had it’s new AI Bot “Bard” in Google Paris Event, you can visit the link to get a recap of event. (Read)
• New Updates to Google’s Gambling & games policy. (Post)
• Google Ads API Version 13.0 Now Available. (seroundtable )
• 3 new Google Analytics were announced last week. (SEL)
• Google search people cards now visible in US. (Seroundtable)
• Google Ads launch new CTV Advertising features. (Post)
• Google announced sixth product reviews update for e-commerce. (Check)
• Google updates guidance on helpful content system and discover traffic. (Blog)
• Google Ads Performance Max adds Brand exclusions, Page Feeds, Video Creation & More. (Seroundtable)
• Google search console and permissions management updated. (SEL)

Meta 🧙‍♀️

• Meta shared 2022 Earning Report & It’s vision for 2023. (Reddit)
• Meta delays setting team budgets as it plans to cut more employees. (Post)
• Whatsapp working on new feature to transcribe audio messages to text. (Read)
• Meta’s adds more data to “Why Am I seeing this Ad” prompts, to increase Ad Transparency. (Blog)
• Meta is Rolling out Meta work accounts for Limited businesses in 2023. (Read)
• Meta is launched Paid Subscriptions for Facebook & Instagram. (Mosseri)
• Meta Tests Product Promotions in IG group chats. (SMT)
• Meta Highlights how they are working on improving Facebook’s penalty system. (Blog)
• WhatsApp is also supposedly working on a newsletter feature. (WAB)

Twitter 🐣

• Twitter will share Ad revenue with Twitter Blue Creators. (Read)
• Twitter Blue expands to six new countries brings back space curations. (TC)
• Twitter ends Co-Tweets, collaborative feature. (TV)
• Elon wants to charge $1,000 per month to companies to retain blue checkmarks. (Variety)
• Twitter tests expanded emoji reaction options in DMs. (SMT)
• Twitter will charge developers for API access from now on. (Devs)
• Twitter tests new quick boost option for tweets. (SMT)
• Twitter Blue introduces 4,000 character tweets, says half tweet ads are coming. (TC)
• Twitter will limit 2FA Feature to Twitter Blue Subscribers only from March 20,2023. (Tweet)
• Ads for cannabis are now allowed on Twitter. (SEL)
• Elon promises more positive changes coming to Twitters Ad Platform. (Tweet)
• Twitter internally cuts off access to slack for employees and also owes stack money for the service. (mashable)
• Twitter to alert users if a community note have been added to a tweet they liked. (News)

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You can reach out by replying to this email or reach out at jaskaran@jaskaransaini.com

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YouTube 📼

• Youtube launched new Comment Filters to make creators find previous comments easier & one other visualisation update. (Announcement)
• Youtube will allow advertisers to place ads during videos on specific time stamps. It’s game changing! (Google)
• Youtube CEO Susan Wojcicki Is setting down. (Announcement)
• Youtube adds Feature to reply to comments with Shorts like Tiktok. (SMT)
• Youtube announced new commercial Music licensing resource for creators. (Blog)
• Podcasts are coming to Youtube Music. (gms)
• Youtube begins testing 1080p premium stream option on mobile app. (gsmarena)
• Youtube users can now build custom radio stations. (TB)
• Youtube expanded access to let creators dub videos in multi-languages. (daily)
• Youtube adds more Shorts performance insights, updated chat moderation role. (SMT)

Snapchat 😶‍🌫️

• Snapchat added 12 Million Users in Q4 2022 but failed to meet revenue predictions. (News)
• Snapchat now has more than 2 million paid subscriptions. (TC)
• Snapchat to Use Ray Tracing to Make AR lenses more realistic. (DIW)
• Snapchat rolls out new sounds feature to make content creation easier. (TC)
• A look into Snapchat’s Investors Day presentation. (Blog)

Pinterest 📌

• Pinterest Announces new video collaboration with Publisher Condé Nast. (Room)
• Pinterest shares slip on Q4 2022 revenue and weak forecast. (Read)
• Pinterest is testing 5 Minutes length for Idea Pins. (Reddit )
• Pinterest relaunches Pinterest e-learning Academy. (Tweet)
• Pinterest partnered with UC Berkeley Center for a research about affects of Pinterest on consumers. (Read)

LinkedIn 👨‍💼

• LinkedIn Announced new Feed Features, Newsletter Scheduling & One-click subscribe for newsletters. (Blog)
• LinkedIn will soon give users ability to choose their content viewing preferences. (SEL)
• Microsoft’s LinkedIn layed off Staff amid hiring slowdown. (TheInfo)
• LinkedIn added new Features to make newsletters grow faster & easy-to-subscribe. (Post)

Marketing 🗣️

• Microsoft discontinues bid modifier for audience ads. (Blog)
• Open AI launched Tutorials site + New Subscription plans for ChatGPT. (Chat)
• Amazons Ad business grew by 19% last quarter more than Google & Microsoft. (Adweek)
• Pepsi’s new starry drink to target Gen-Z with it’s branding. (Blog)
• Yahoo shutters SSP & narrows focus on Ad buyers. (TC)
• Wendy’s first to test Roku, Doordash deal around shoppable TV Ads. (MD)
• Getty images sues stability AI for copyright infringement. (SEJ)
• Twitter rival Mastodon shows declined growth despite the regular concerns about twitter. (SEL)
• Microsoft’s New Bing is planning on Bringing AI Ads soon. (Check)
• Spotify will launch a Tiktok like feed for it’s users to get more user engagement. (Bloomberg)
• Reddit Ads now support five new currencies: AUD, CAD, EUR, GBP, NZD. (Read)
• Discord’s Stage Channel just got a major update. (TB)
• Twitch now lets streamers tag channels in Stream titles. (TV)
• Microsoft Advertising unveils lodging solutions, and adds 11 new Google imports market for Smart Campaigns. (SEL)
• Clubhouse launched new feature called “Mutuals” to make networking easy during calls. (Read)
• Twitch launches “experimenting hub” to inform creators what they are working on. (TV)
• Walmart Ad sales hit $2.7B as executives eye greater scale. (MD)

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Top Marketing Resources I discovered last month 🧬📖
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1. ​Tiktok: The platform shared tips for advertising during Super Bowl.
2. ​PPC: Search Engine land shared their new updated guide to PPC marketing.
3. ​Trends: Litmus shared new report on Email Engagement Trends.
4. ​Tiktok: Tiktok explained its Video insights for Advertisers.
5. ​DTC: These are the best DTC Brands to watch out in 2023.
6. ​LinkedIn : The platform shared a new guide on B2B marketing KPIs.
7. ​Reddit: Reddit shared new insights on Financial communities on platform.
8. ​Marketing: How marketers are changing goals to loyalty.
9. ​B2B: How B2B marketing is changing in 2023.
10. ​TikTok : How Gorton’s Seafood is using tiktok for a product launch.
11. ​Tiktok : The platform shared new insights on Tiktok Advertising reportedly 70,000 new insights have been added.
12. ​Google: The platform shared new guide on “Best Link Practices”.
13. ​LinkedIn : The platform launched New Workspace Learning Report 2023.
14. ​Tiktok: A free Tiktok Trends Report of Last Week about Hooks, Story Framing & Trends.
15. ​Product : A free Product launch guide for First-time startup founders.
16. ​Meta : The platform published its Q4 2022 Widely Viewed Content Report.
17. ​Advertising : A Free Resource For Beginners in Advertising to learn terms.
18. ​Pinterest : Understanding Pinterest’s Business Model.
19. ​Marketing: A free report by McKinsey on Business personalization to help marketers.
20. ​ Social Ads : A free swipe file for you to find inspiration for social media Ads.

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Best Posts from our Community: r/Marketingcurated
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Our community crossed 4,000 members in February & We are looking forward to cross 7,000 members by march.
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The only suggestion is if you like the newsletter, you will fall in love with the community!
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Our Best Posts from the community:

1. ​The Generative AI landscape ​
2. ​Insights from Facebook Ads ​
3. ​Building a winning Brand positioning Statement. ​
4. ​The Art of Storytelling
5. ​New Consumer Insights
6. ​Content Distribution is Underrated​
7. ​3 Advertising Beliefs backed by Research ​

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With every post, I try to make sure it holds value for readers or sometime I try to share marketing humour to lighten things up. I love it!
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I have applied for access to reddit talk, fingers crossed. If it’s approved having weekly conversations with members will be insightful for all of us.

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