Updates of the Week 🚡

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Google 🔍

• Google Updates Crawl Status Report help Docs. (Read )
• Google Auto-Selects Background Colors For Search Result Snippet Images. ( Seroundtable)
• Former Google CEO describes ‘Brutal’ review process for new projects. (SEJ)
• Google Ads scripting with launching Ads Script templates. (Blog )
• Google search now previews pros and Cons snippet. (Serountable)

Partnered with Plezi One

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Tiktok 🎸

• Tiktok tests dedicated Shopping Feed like Instagram with users in Indonesia. ( SMT)
• US FCC commissioner to request Google and Apple to Ban Tiktok. (SEJ)

Instagram 🤖

• Instagram is testing to ditch Videos for Reels only. (TC)
• Instagram Reels API open for developers and businesses to use. (Meta)
• Instagram now lets iOS user delete their account in App. (Newsable)

Twitter 🐣

• Twitter is testing new “Bitmoji” Integration to display digital characters. ( SMT)
• Twitter launched major updates to its “Spaces” Feature. (DIW)

Meta 👾

• Meta expands Business Support with Updated “Pro Team” Initiative. (SMT)
• Facebook starts testing NFTs integration in US with selected creators. (TC)
• Facebook Groups are getting an update and they are more like to be like a twitch server. (Read)
• Facebook launched “Creator Collaborations” to help boost Creator exposure. (SMT)

YouTube 🎥

• YouTube Disables Hidden Subscribers Count. (SEJ)
• YouTube Tests Disappearing Community posts and membership gifting. (SMT)
• YouTube creator “Technoblade” dies due to stage four cancer. It’s not related to marketing but As a creator it’s so sad to see a fellow one die. (TF)

Pinterest & Snapchat 📌

• Pinterest CEO is changed, Former Commerce Chief at Google Bill Ready is the new CEO at Pinterest. (Read)
• Snapchat Paid Subscription was launched this week. (Check)

Marketing 📣

• Spotify is testing in-app podcast creation tools! ( TC )
• Google Marketing Live 2022 Live: Reactions from experts. (SEL)
• Firefox removes unknown tracking parameters from URLs. (G hacks)

Content Opportunities 👑

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• 4 July : American Independence Day / Alice in Wonderland Day / Write down Differences between Branding and Marketing.
• 5 July : National Bikini Day/ Mechanical Pencil Day / People what resonates with them, share a fact that might resonate with your Target Audience.
• 6 July : International Kissing Day/ Umbrella Cover Day / share one thing you never get tried of talking about?
• 7 July : World Chocolate Day / Global Forgiveness Day / Tell the truth Day/ Validate your next post idea with me!
• 8 July : World Kebab Day / Thor Love and Thunder Release / Share what’s your worst marketing mistake
• 9 July : Fashion Day / World Rum Day / Share your favourite relaxing activity
• 10 July : Nikola Tesla’s Birthday / Eid al-adha / Share why you work on weekends or your last week-process.

SaaS finds of The Week 👨‍💻

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• ​Favikon - The Next Gen Influencer Marketing Platform For SMBs.
• ​Tally - The simplest and Best Form Builder for You.
• ​Plezi - The Only Lead Generation Tool You need.*
• ​Mobilemoxie - Track how Your Brand perform across major marketing channels
• ​Scribe How - Build step-by-step guide instantly for your projects.

Free Resources

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Marketing Resources of the Week 👁

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1. ​Books: 10 Business Books You need to read in 2022.
2. ​Social Media: RadioShack is doing some crazy stuff on social media and here’s what you need to know!
3. ​Marketing: Scale your business on Reddit without spam but community building.
4. ​LinkedIn: The platform shares more insights into marketing in their “Big Thinking” magazine.
5. ​Twitter: The Platform shares best Ad practices for twitter campaigns.

Bonus: A Quick Guide To Using UGC content For TikTok Ads

To get People Hooked focus on 3 Things:

1. Curiosity: Using Why, How and Do you know in the beginnings to get them curious about what you are about to say!
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2. Retention: If you use videos under 15 seconds. Your hook may work for you, but in longer format at certain your audience may leave. That’s why focus on using words that might resonate with your audience at a point your video is losing it.
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3. Storytelling: It’s the best tactic to never miss on TikTok. Oh look you broke your own product while packing. That’s a story build up for your next product video on TikTok. Use Storytelling effectively, you don’t need Voiceover a whole paragraph but a small brand story that fits in!
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Using Replies in UGC TikTok Videos For Ads is highly effective and that results in more authenticity and trust toward your brand.
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The Most Important Part of UGC is

Creative structure, You may have appointed one of the best creators in your niche. But is it clear that creative structure of that creator will work you. The clear answer is only 1% chances are in your favour because structuring your content is a work you do better than creator.
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Why? You have done market research but the creator hasn’t! That’s why it’s a two way journey you need to guide creator about your creative structure.

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Context Vs Virality

I will end it here with a simple idea for you. Brands that focus on deriving more brand awareness, do that by providing less context and focusing more on Trends and viral formats. Those that focus on getting more sales, apparently need to provide more context to convert the awareness into sales.
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To Be Continued

In the next edition along all social media updates and trends. We will discuss Tiktok Ad Trends, Market Research and certain elements of UGC content.