Marketing Updates ⏰
Top 5 Updates of the Week
- Instagram launched WhatsApp like “Channel Broadcasts” for Creators & Brands, You can join waitlist. (Mosseri)
- Microsoft’s New Bing is planning on Bringing AI Ads soon. (Check)
- Tiktok planning to open 2 more data centres in EU amid Privacy Concerns. (Blog)
- Snapchat reached 750 Million Monthly Active Users. (SMT)
- Google Ads API Version 13.0 Now Available. (seroundtable )
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Google 🔍
- Google mobile tests search menu on left side bar. (Blog)
- 3 new Google Analytics were announced last week. (SEL)
- Google search people cards now visible in US. (Seroundtable)
- Google Ads launch new CTV Advertising features. (Post)
- Google Advises to stop using 403s & 404s to reduce Googlebot Crawl rates. (Blog)
Tiktok 🧬
- Tiktok’s new Creator Fund is Coming. (My Post) & (Blog)
- Tiktok launched Tiktok Trivia Happening 22-26 February with $500k Prize Pool. (Blog)
- Rise in TikTok Businesses using Shops feature in US. (TC)
- Tiktok is launching dedicated feeds for specific topics like Food, Fashion and gaming. (DIW)
Instagram ⚗️
- Instagram is getting rid of live shopping from next month. (TV)
- Instagram is testing Comment Gifs, confirmed by The Social Juice.
- Instagram also reported got rid of shopping tab from your bottom feed. It’s now replaced with “Posting Button” in the Center of the feed.
Meta 👨💼
- Meta’s adds more data to “Why Am I seeing this Ad” prompts, to increase Ad Transparency. (Blog)
- Meta is Rolling out Meta work accounts for Limited businesses in 2023. (Read)
Twitter 🐣
- Twitter will limit 2FA Feature to Twitter Blue Subscribers only from March 20,2023. (Tweet)
- Ads for cannabis are now allowed on Twitter. (SEL)
- Elon promises more positive changes coming to Twitters Ad Platform. (Tweet)
YouTube 📼
- Youtube CEO Susan Wojcicki Is setting down. (Announcement)
- Youtube is testing ability to add multiple audio tracks in different languages to YT videos! (BI)
- Youtube adds Feature to reply to comments with Shorts like Tiktok. (SMT)
- Youtube announced new commercial Music licensing resource for creators. (Blog)
Snapchat 😶🌫️
- Snapchat to Use Ray Tracing to Make AR lenses more realistic. (DIW)
Pinterest 📍
- Pinterest is testing 5 Minutes length for Idea Pins. (Reddit )
- Pinterest relaunches Pinterest e-learning Academy. (Tweet)
Marketing 🔮
- Spotify will launch a Tiktok like feed for it’s users to get more user engagement. (Bloomberg)
- Reddit Ads now support five new currencies: AUD, CAD, EUR, GBP, NZD. (Read)
- Microsoft’s LinkedIn layed off Staff amid hiring slowdown. (TheInfo)
- Discord’s Stage Channel just got a major update. (TB)
- Twitch now lets streamers tag channels in Stream titles. (TV)
- Paramount + adds 9.9 million new subscribers & hikes prices for showtime Integrations. (Adweek)
Content Opportunities
- 20 February: Presidents Day / World Day of Social Justice / Share your worst mistakes from last year.
- 21 February: International Mother Language Day / Pancake Day / Share a post about different Language speaking team members.
- 22 February: World Yoga Day / World Thinking Day / Share your thoughts on Your least selling product.
- 23 February : International Dog Biscuit Appreciation Day / National Chili day / Post about your brand’s hot takes like Chillis.
- 24 February: World Bartender Day / National Tortilla Chips Day / Share a time management tip with your audience.
- 25 February: International Sword Swallower Day / National Drink Wine Day / Share your favourite products & how they compare with usage of your business’s product.
- 26 February: Carpe Diem Day / National Pistachio Day/ Levi’s Day / Audit your Brand’s February Performance.
Marketing Trends Report 2.0 is In Working
The new design changes & 2 new marketing channels are in process of being covered now.
And the new one will be out in two weeks. I will also add new insights about other marketing channels.
Haven’t read the report yet? You can check it out here: Your Favourite Marketing Resource!
SaaS Finds of the Week
- Munch - To create better video content with help of AI.
- Adquick - A tool to help you run OOH marketing campaigns.
- Tubebuddy - It’s an Analytics platform for Youtube.
- Luma - A community platform to help you organise events & much more.
- Uppbeat- Copyright-free music for creators
Marketing Resources of The Week
- Tiktok : The platform shared new insights on Tiktok Advertising reportedly 70,000 new insights have been added.
- Google: The platform shared new guide on “Best Link Practices”.
- LinkedIn : The platform launched New Workspace Learning Report 2023.
- Tiktok: A free Tiktok Trends Report of Last Week about Hooks, Story Framing & Trends.
- Product : A free Product launch guide for First-time startup founders.
Best Posts from r/MarketingCurated
The growth this week in our sub-reddit was great but not many posts from other people. But I tried my best to share the best resources that people liked & some didn’t!
Here’s a list of best & most valuable posts from r/marketingcurated:
- The psychology behind Type choices
- Why you shouldn’t repost Tiktok Content to IG
- My Insights on Referral Marketing
- Thoughts on Rihanna’s Super Bowl Marketing
There were many other posts that marketers & entrepreneurs found useful. You can join 3,530 other members today!
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Have a nice week ahead, Your Friend Jaskaran was here!