Marketing Updates 🚀
Top 5 Updates of the Week ↗️
- Facebook launches 90 secs reels, memory prompts for reels & more . (Meta)
- Tiktok earned $205 million more than Meta, Twitter, Snap combined on in-app purchases. (Check)
- Snapchat’s AI Bot integration with ChatGPT is here. (TV)
- Pinterest is testing a premium Ad Format with an schedule. (SEL)
- Twitter’s Previous CEO launched a new decentralised Version of Twitter. (giz)
Google 🔍
- Google updated its Ad Policy with major changes. (News)
- Google Adds 3 new changes to Google Ads dashboard. (SEL)
- Google provides new update on FLEDGE that might be a relief for SEOs & PPCs. (SEJ)
- Google introduces AI-powered search Ads. (Post)
- Google local posts updates & test interfaces. (Blog)
- Google launched 2 new asset creation & customer acquisition tools. (SEL)
Tiktok 🎼
- Tiktok launched “Sound for Business” feature to make music more accessible to marketers & SMMs. (News)
- Tiktok users soon might have the ability to download videos without watermark. (Matt)
- The case of Tiktok getting banned In US gets stronger with new bill. (Reuters)
- Tiktok launches new Limits for Children users on platform with 60-minute limit per day. (Room)
- Canada is now the next country to ban Tiktok from all government devices. (Blog)
Instagram 🧙♀️
- Instagram starts testing its age verification feature tools in more countries. (TC)
- Instagram features that have possibilities of being launched later this year. (DIW)
Meta 🔮
- Meta shares how Integration of AI in Ad targeting is resulting in more ROAS for Marketers. (Here)
- Meta funded a new tool to remove explicit images of minors from FB & IG faster. (Insider)
- Meta slashes prices of VR Headsets. (Blog)
- Meta announces $29M grant to 565 news outlets. (DIW)
- Meta is going big on AI again, introduced a new large language model LLaMA. (Read)
Twitter 🐣
- Twitter Blue Expands to 20 more countries. (mashable)
- Twitter layed off another 200 employees last Sunday. (News)
- Twitter updated its violent content policies. (Update)
- Twitter Blue’s Head Esther Crawford leaves twitter. (TV)
YouTube 📼
- Youtube’s New CEO Neal shared his insights about future of Youtube & AI. (blog)
- Youtube’s help forum announces big changes to the Forums. (TB)
- Creators share how much revenue they made from First month of Youtube Shorts monetisation. (TB)
LinkedIn 👨💼
- LinkedIn launches collaborative articles for users to be more engaging & share insights. (Blog)
- LinkedIn provides new segmentation options for its company engagement report. (Blog)
- LinkedIn introduced 5 new features to Sales navigator to sell better. (News)
- LinkedIn adds more Ad targeting criteria & new tips for B2C campaigns. (SMT)
- LinkedIn added new features to help job seekers. (Blog)
Snapchat 😶🌫️
- Snapchat will now let you pause your Snap Streaks. (TC)
Reddit 🎃
- Reddit launches the ability to search comments within a post. (PR)
Pinterest 📌
- Dentsu strikes up Pinterest partnership in the UK. (Read (€))
- Pinterest’s Shuffle Apps Access expanded to 9 new countries. (Blog)
Marketing 🚀
- BeReal shares that they have no vision of Advertising & partnering with brands. (Reddit)
- Bing Webmasters tool adding Bing Chat & Index coverage reporting. (seroundtable)
- Brave search adds Summarize AI feature. (Read)
- Sam’s club adds retargeting ads to retail media network. (MD)
- OpenAI launches API for ChatPT & its whisper speech-to-text tech. (TV)
- Jellysmack gets in the fast lane with Roku partnership. (TB)
- 66% consumers want fewer marketing messages. (Report)
- Philadelphia and Ritz crackers launch brand partnership for billboards. (Thedrum)
Content Opportunities
- 6 March: National Dentist’s Day / National Oreo Day / World Sustainable Energy Day.
- 7 March: Alexander Graham Bell Day / National Sportmanship Day / Plant Power Day / Share a post about sports or nature.
- 8 March: World Maths Day / International Women’s Day / Holi (Festival of colors)
- 9 March : World Kidney Day / Panic day / National Popcorn lover’s Day
- 10 March : International day of awesomeness / National Mario Day / British Science Week.
- 11 March: World Plumbing Day / Frankenstein Day / National Genealogy Day / Share your favourite household work.
- 12 March: International Fanny Pack Day / The Academy Awards / National Girl Scout’s Day / Share a story about your favourite movie about your Industry.
SaaS Finds of the Week
- Marchex - A conversion intelligence tool for marketing teams.
- Climb TV - A platform to help you get started with CTV Advertising.
- Multiplier - A Pharma Marketing Platform.
- Automated Insights - A content marketing tool to gather insights from data at it’s best.
- Sitecore- A CMS for SaaS and Startups.
Marketing Resources of the Week ⚗️
- Meta : The platform published a 50-page Cultural Trends Report 2023.
- SEO: Seroundtable’s Monthly Webmasters Report is out!
- CMO: A Recent survey of CMOs reveal their insights on ChatGPT & AI.
- Consumer: A free report on how brands & consumers are listening to each other & what are the barriers.
- B2B : How Changes in B2B decision-making are impacting marketing.
Best Posts from r/marketingcurated
We crossed 4,000 members this week & had a post reach almost 90% of members. If you haven’t joined, You can here!
2. How to Adapt Your Marketing Strategy to your Advantages
3. My favourite websites to get stock footage for IG reels
4. 5 ways of acquiring users for startups & SaaS
5. Best Influencer marketing Insights from Research
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