Updates of the week 📂

​

​

• Instagram removed In-stream Ads from its Advertising Options which hints us about the New Feed Style.
• Tiktok launched new program to help creative agencies reach its audience.
• Google’s new ‘multisearch’ feature lets you search using text and image at the same time.
• Twitch is shutting down its desktop app.
• Creators are complaining about Instagram cutting reels payouts. (70% Cut offs)
• Twitter confirmed that they are working on an Edit Tweet feature.
• Meta launched the ability to add “share to Reels” feature to third Party Apps means devs can add reels sharing in their apps.
• TikTok Adds New ‘Background Player’ Option for Live-Streams.
• Twitter rolls out it’s ALT badge and improved image description.
• Fast, A Checkout Startup with $15 billion valuation shuts down after spending all the funds raised in 2021.
• Tiktok owner ByteDance is accused of scrapping content from Instagram and Snapchat for its older app.
• Wordpress announced new pricing with more traffic and storage limits after receiving backlash from the community.
• Elon musk acquires 9% of twitter and then posted a thread on platform stating Twitter is dead!
• Google Is finally adding a privacy settings walkthrough to chrome.
• Sales force upgrades marketing field services and sales tools with AI.
• Dropbox shop launches in open beta to allow creators to sell digital content.
• Spotify continues testing Tiktok-like discovery feed.
• Substack accidentally sent duplicate emails for some of its newsletters.
• Google Docs now has emojis reaction.
• Tiktok is the most downloaded app in Quarter 1 of 2022.

🙋‍♂️ My Take On these Updates

​

1. Instagram- They want to expand reels to the maximum extent. That’s why they are launching features like giving access to developers to add reels sharing option to their apps. But will this new feature of week work for Instagram reels? Because the main problem is they aren’t paying creators enough to make them stay on platform.
2. Fast-Checkout - The startup was booming in 2020-21 and part of startup were incredibly talented marketers and designers but the team was leading a visionless entrepreneur who burned all of the funds gained from VCs without strategic thinking about things like recruiting new people, launching new strategies. Messed up all that and slowing down the platform- it’s a closed case now!

​

Content Opportunities 🗳

​

• 11 April : National Pet Day / World Parkinson’s Day/ Share a data-driven analysis or insights on a market research.
• 12 April : World Hamster Day / National Equal Pay Day / Repurpose your social media content to your email list.
• 13 April : International FND Awareness Day / International Day of Pink/ Transcript your favourite podcast and share the key lessons with your audience.
• 14 April : National Dolphin Day / Share your favourite life or productivity hack with your circle
• 15 April : International Microvolunteering Day/ National Anime Day/ Share your favourite marketing or advertising campaign of All time.
• 16 April: Save the Elephant Day / Husband Appreciation Day/ Share one thing you believe in but most people don’t.

​

SaaS of the week 📱

​

• ​Circle - The All-in-one community platform for creators and brands
• ​Neuraltext- This AI tool helps you to create SEO content with great copy.
• ​Motionbox- Simple video editing tool for digital creators.
• ​Clerk Chat- One of the Best Business Messaging platform integrated with slack.
• ​Fastory- Create Stunning Instagram Stories and distribute across Internet.

​

Free Resources 🧪

​

​

Marketing Resources of the Week 📈

​

1. Brian Dean: He released a new blog post on Link Building strategy.
2. Market Research: Read this article about how superhuman created an engine to find product market fit.
3. YouTube: Check YouTube CEO’s podcast interview with Creator Ludwig!
4. Reddit: Know Mistakes You Shouldn’t make while launching on Product Hunt.

​

Bonus: What’s happening in Creators Economy?

The Creators Economy is expanding with Logitech launching their creator’s community and creator-focused platform Samcart raising $85 million. The current state of Creators economy is LinkedIn working with creators from Instagram and Tiktok, states that the platform is focusing more and more on building the reputation in the growing economy. On other hand, Substack is looking to expand content formats to podcasts and scale their business. Will that work for them?